Introduction to IMRB International
IMRB International, now known as Kantar IMRB, is a renowned market research agency that has made significant contributions to the field of market analysis. Established in 1970 and headquartered in Mumbai, India, it operates in over 15 countries and is part of the Kantar Group, WPP’s research, insights, and consultancy network (Wikipedia). With a workforce of over 1200 employees, Kantar IMRB is one of the largest providers of market research in India, serving a diverse range of industries and sectors.
Overview of IMRB International
IMRB International has played a pivotal role in shaping and developing market research in India. As the first market research agency in the country, it has been instrumental in introducing new methodologies and technologies in market research practices (CliffsNotes). The company has gained a strong reputation for its high-quality research work, innovative solutions, and strategic insights, positioning itself as a trusted and reliable partner for market research needs in India.
IMRB International offers a wide scope of services that cater to various industries and sectors in India. Their services include data collection, data processing, market research, and consulting services, making them a comprehensive market research agency. The company collaborates with industry bodies to provide syndicated research reports, monitoring IT hardware markets, online and mobile landscapes in India, and more (Wikipedia).
History and Achievements
IMRB International has a rich history of pioneering market research in India. Established in 1970, it has been at the forefront of introducing groundbreaking methodologies and technologies. The company is credited with establishing the first household panel, the first television audience measurement system, and the first radio panel in India.
Over the years, IMRB International has received industry recognition and accolades for its contributions to market research. It has been rated the ‘Best Market Research Company’ by the Market Research Society of India (MRSI) for several years, solidifying its position as a leader in the industry. With its extensive experience, IMRB International has generated valuable insights and influenced marketing strategies and decision-making processes in India.
The market presence and achievements of IMRB International highlight its commitment to delivering high-quality research and its dedication to advancing the field of market analysis in India and beyond.
Services Offered by IMRB International
IMRB International, a leading market research company, offers a comprehensive range of services to meet the diverse needs of businesses across industries in India. With a focus on providing in-depth insights and reliable data, IMRB International supports companies in making informed decisions and driving growth. Let’s explore the key services provided by IMRB International.
Market Research Services
IMRB International specializes in market research services, employing both qualitative and quantitative research methods. They conduct extensive studies to gather data and insights into consumer behavior, market trends, and industry dynamics. Through surveys, interviews, and data analysis, IMRB International helps businesses understand their target audience, evaluate market potential, and identify growth opportunities. Their expertise in market research enables companies to make informed strategic decisions and stay ahead in a highly competitive landscape.
Advertising and Media Research
In the realm of advertising and media, IMRB International offers specialized research services to help businesses optimize their marketing efforts. They conduct comprehensive studies to evaluate the effectiveness of advertising campaigns, measure brand awareness, and assess consumer perceptions. By analyzing media consumption patterns and advertising recall, IMRB International provides valuable insights that assist companies in refining their advertising strategies, maximizing reach, and increasing brand visibility.
Retail Audit and Panel Research
IMRB International recognizes the importance of understanding consumer behavior in the retail sector. To this end, they provide retail audit and panel research services. Retail audits involve collecting data on product availability, pricing, and promotional activities in retail outlets. This information helps businesses assess market share, monitor competition, and optimize distribution strategies. Panel research involves tracking the purchasing behavior of a selected group of consumers over time. Through panel research, IMRB International offers valuable insights into consumer preferences, brand loyalty, and market trends, allowing businesses to tailor their products and marketing efforts to meet customer needs.
IMRB International’s extensive range of services, from market research to advertising and media research, as well as retail audit and panel research, positions them as a trusted partner for businesses seeking valuable insights and data-driven strategies. Their expertise, coupled with advanced data analytics and consulting services, makes IMRB International a valuable asset in navigating the complex and ever-evolving business landscape. For more information on the strengths and weaknesses of IMRB International, refer to our article on strengths of IMRB International and weaknesses of IMRB International. Furthermore, explore the opportunities that lie ahead for IMRB International and the potential threats they may face in our articles on opportunities for IMRB International and threats to IMRB International.
IMRB International’s Market Presence
IMRB International has established a strong market presence both in India and internationally. Let’s explore its expansion and global reach, as well as its industry recognition and awards.
Expansion and Global Reach
Since its establishment in 1970, IMRB International, now known as Kantar IMRB, has expanded its operations and global reach. Headquartered in Mumbai, India, the company operates in over 15 countries, making it a prominent player in the global market research industry. This extensive geographical coverage allows IMRB International to offer its services to a diverse range of clients worldwide.
The company’s international expansion began in 2002 when it rebranded from the Indian Market Research Bureau to IMRB International. This rebranding was accompanied by a shift to new premises in Dadar, Mumbai. By expanding its international services, IMRB International extended its reach beyond India, catering to the needs of clients on a global scale.
Industry Recognition and Awards
IMRB International has received widespread industry recognition and awards, reinforcing its position as a leading market research agency. The company has been consistently rated as the “Best Market Research Company” by the Market Research Society of India (MRSI) for several years. This recognition highlights IMRB International’s excellence and leadership within the industry.
In 2007, IMRB International won the prestigious Market Research Agency of the Year award presented by the MRSI. This award showcased IMRB’s dedication to delivering high-quality research and its commitment to innovation in the field of market research. It also emphasized the agency’s ability to provide valuable insights to clients across various sectors, including FMCG, telecom, automobile, and finance.
IMRB International’s recognition as the Market Research Agency of the Year in 2007 solidified its position as one of the leading market research agencies in India. Its reputation for delivering reliable and actionable insights, along with its client-centric approach, has contributed to its success in the industry.
The extensive market presence of IMRB International, combined with its industry recognition and awards, reflects its commitment to providing exceptional market research services and its significant impact on the field of market research in India and beyond.
SWOT Analysis of IMRB International
To gain a comprehensive understanding of IMRB International’s standing in the market, a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis can provide valuable insights.
Strengths
IMRB International possesses several key strengths that contribute to its success and reputation in the market research industry. These strengths include:
- Reputation and Trust: IMRB International has gained a strong reputation for its high-quality research work, innovative solutions, and strategic insights, positioning itself as a trusted and reliable partner for market research needs in India (CliffsNotes).
- Pioneering Role: IMRB International is considered a pioneer in market research in India and has played a significant role in shaping and developing market research in the country since its inception.
- Methodological Expertise: The company has contributed to the growth of the Indian market research industry and has been instrumental in introducing new methodologies and technologies in market research practices (CliffsNotes).
- Comprehensive Services: IMRB International offers a wide scope of services that include data collection, data processing, market research, and consulting services, making it a comprehensive market research agency catering to various industries and sectors in India.
- Expertise and Innovation: IMRB International’s expertise in qualitative and quantitative research methods, coupled with advanced data analytics capabilities, positions the company as a trusted advisor to organizations seeking reliable insights into consumer behavior and market trends.
Weaknesses
While IMRB International has established itself as a prominent market research agency, it also faces certain weaknesses that should be taken into consideration:
- Lack of Global Presence: Despite its strong presence in the Indian market, IMRB International’s global reach may be limited compared to some international competitors.
- Dependency on Indian Market: The company’s heavy reliance on the Indian market may expose it to potential risks associated with economic fluctuations and regulatory changes within the country.
For more information on the weaknesses of IMRB International, refer to our dedicated article on weaknesses of IMRB International.
Opportunities
IMRB International has several opportunities to capitalize on and further strengthen its market position:
- Emerging Industry Sectors: As new industries and sectors emerge in the Indian market, IMRB International can expand its services to cater to these growing needs.
- Technological Advancements: Rapid technological advancements present opportunities for IMRB International to leverage innovative research methodologies and tools, enhancing the accuracy and efficiency of their services.
- International Expansion: Exploring opportunities to expand its presence beyond India can enable IMRB International to tap into new markets and diversify its client base.
For more information on the opportunities for IMRB International, refer to our dedicated article on opportunities for IMRB International.
Threats
IMRB International should also be aware of potential threats that may impact its business operations and market position:
- Intense Competition: The market research industry is highly competitive, with the presence of both domestic and international players. IMRB International must continuously innovate and adapt to stay ahead of competitors.
- Economic Uncertainty: Economic fluctuations and uncertainties can affect the demand for market research services. IMRB International needs to closely monitor and respond to changes in the economic landscape.
- Regulatory Changes: Changes in regulations and policies related to data privacy and market research practices can create compliance challenges for IMRB International and impact its operations.
For more information on the threats to IMRB International, refer to our dedicated article on threats to IMRB International.
By conducting a thorough SWOT analysis, IMRB International can identify its strengths, weaknesses, opportunities, and threats, enabling the company to make informed strategic decisions and maintain a competitive edge in the market research industry.
Impact of IMRB International’s Research
IMRB International, as a leading market research agency in India, has made significant contributions to the field of market research, influencing both the industry itself and the decision-making processes of businesses.
Contribution to Market Research in India
IMRB International has played a pioneering role in the development and growth of market research in India. Since its establishment in 1971, it has been instrumental in shaping and introducing new methodologies and technologies in market research practices. IMRB International has been at the forefront of several groundbreaking initiatives, including the establishment of the first household panel, the first television audience measurement system, and the first radio panel in the country.
With its wide scope of services that encompass data collection, data processing, market research, and consulting services, IMRB International has established itself as a comprehensive market research agency catering to various industries and sectors in India. Its high-quality research work and innovative solutions have contributed to the growth and maturity of the Indian market research industry, elevating standards and setting benchmarks for others to follow.
Influence on Marketing and Decision-Making
IMRB International’s research insights have had a significant impact on marketing strategies and decision-making processes of businesses across sectors. The agency’s reputation for delivering reliable and actionable insights has solidified its position as a trusted and reliable partner for market research needs in India (CliffsNotes). By providing comprehensive market intelligence and strategic guidance, IMRB International enables businesses to make informed decisions, develop effective marketing campaigns, and identify growth opportunities.
The research conducted by IMRB International helps companies gain a deeper understanding of their target audience, market dynamics, and consumer behavior. This knowledge allows businesses to tailor their products, services, and marketing efforts to better meet the needs and preferences of their customers. Through its research, IMRB International empowers businesses to stay ahead of the competition, adapt to changing market trends, and make data-driven decisions for sustainable growth.
IMRB International’s impact on marketing and decision-making extends beyond individual businesses. The agency’s research findings and industry insights contribute to the collective knowledge and understanding of the Indian market, benefiting the entire business ecosystem. By sharing its expertise and thought leadership, IMRB International fosters a culture of informed decision-making and continuous improvement within the industry.
In conclusion, IMRB International’s contributions to market research in India have been significant. Through its pioneering initiatives, comprehensive services, and strategic insights, the agency has shaped the industry and influenced marketing strategies and decision-making processes. With its continued dedication to delivering high-quality research and innovative solutions, IMRB International remains a trusted partner for businesses seeking to gain a competitive edge in the Indian market.
SWOT Analysis of IMRB International
To gain a deeper understanding of IMRB International’s market position, it is valuable to conduct a SWOT analysis. This analysis examines the strengths, weaknesses, opportunities, and threats associated with IMRB International.
Strengths
IMRB International, as the first market research agency in India, holds a pioneering position in the industry. Since its establishment in 1971, it has played a significant role in shaping and developing market research in the country, introducing new methodologies and technologies.
The agency has a wide scope of services, including data collection, data processing, market research, and consulting, catering to various industries and sectors in India. This comprehensive approach allows IMRB International to offer a complete suite of market research solutions to its clients (CliffsNotes).
IMRB International has gained a strong reputation for its high-quality research work, innovative solutions, and strategic insights. Its commitment to delivering reliable and actionable insights has positioned it as a trusted and reliable partner for market research needs in India.
Weaknesses
While IMRB International has established itself as a leader in the Indian market research industry, it may face challenges in keeping up with the rapidly evolving landscape. The agency needs to continuously adapt and innovate to stay ahead of competitors and meet the changing needs of clients.
Opportunities
IMRB International has significant opportunities for growth and expansion. The agency can leverage its expertise and industry recognition to expand its client base and increase market share. Collaborating with industry bodies to provide syndicated research reports, such as ITops, I-Cube, and Web Audience Measurement (WAM) system, can further enhance its offerings and strengthen its position in the market.
Threats
The market research industry is highly competitive, and IMRB International faces the threat of new entrants and existing competitors. To maintain its leading position, the agency must continue to invest in research and development, stay updated with the latest market research trends, and deliver exceptional value to its clients.
The SWOT analysis of IMRB International provides insights into its market position, strengths, weaknesses, opportunities, and threats. By leveraging its strengths, seizing opportunities, and addressing weaknesses and threats, IMRB International can continue to thrive in the competitive market research landscape.
