Market Research Companies in Dublin
Dublin is home to several reputable market research companies that offer valuable insights and services to businesses. These companies play a crucial role in helping organizations make informed decisions, understand consumer behavior, and gain a competitive edge in the market. In this section, we will explore three prominent market research companies in Dublin: Data Analysis, Ipsos B&A, and Schaefer Market Research.
Data Analysis Benefits
Data analysis is a key component of market research, and market research companies in Dublin can benefit from it in various ways. According to Data Analysis, some of the benefits include:
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Personalized experiences for customers: Data analysis allows companies to gather insights about their customers’ preferences, behaviors, and needs. This enables them to deliver personalized experiences and tailor their products or services to meet individual customer requirements.
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Informed business decisions: By analyzing data, market research companies can help businesses make data-driven decisions. They can identify trends, patterns, and opportunities in the market, enabling organizations to make informed choices that align with their goals and objectives.
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Risks and fraud mitigation: Data analysis can also uncover potential risks and fraudulent activities. By examining data patterns, market research companies can help businesses identify and mitigate risks, protecting their interests and ensuring the security of their operations.
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Personalization and service improvement: Through data analysis, companies can gain insights into customer feedback and preferences. This enables them to refine their products, services, and overall customer experience, leading to improved satisfaction and loyalty.
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Enhanced security: Data analysis plays a crucial role in identifying and mitigating security threats. By analyzing data, market research companies can detect anomalies, suspicious activities, and potential security breaches, allowing businesses to enhance their security measures and protect sensitive information.
Ipsos B&A Overview
Ipsos B&A is a renowned market research company in Dublin with a rich history and expertise in the field. Ipsos B&A was created through the acquisition of Behaviour & Attitudes by Ipsos, a company with a legacy that dates back to MRBI, Ireland’s original market research company.
Behaviour & Attitudes, prior to being acquired by Ipsos, was a pioneering and successful independent market research company in Ireland since 1985. Ipsos B&A has built upon this foundation and has been recognized a record 35 times by the Marketing Society of Ireland, including 7 Grand Prix, highlighting their excellence in research methodologies.
One of the notable assets of Ipsos B&A is AcumenPanel.ie. It is their independent panel of over 40,000 consumers in Ireland, recruited through online and outdoor advertising. This panel provides Ipsos B&A with access to the opinions of a highly representative consumer base, allowing them to gather valuable insights for their clients.
Schaefer Market Research
Schaefer Market Research is another prominent market research firm in Dublin known for its creativity, professionalism, and dedication. With a focus on delivering high-quality research solutions, Schaefer helps businesses gain a deeper understanding of their target markets and consumer behaviors.
While specific information about Schaefer Market Research is limited, their reputation in the industry speaks to their expertise and the value they provide to their clients. Their commitment to delivering innovative research approaches and actionable insights makes them a trusted partner for organizations seeking comprehensive market research services in Dublin.
Overall, these market research companies in Dublin offer a range of specialized services and expertise to help businesses thrive in a competitive marketplace. Whether it’s data analysis, consumer insights, or strategic guidance, these companies play a vital role in assisting organizations in making informed decisions and achieving their business objectives.
Prominent Market Research Companies
When it comes to market research in Dublin, several prominent companies stand out for their expertise and valuable insights. These companies offer a range of services to help businesses make informed decisions and drive their marketing strategies. Let’s take a closer look at three such market research companies in Dublin.
PlanBeyond Services
PlanBeyond is a respected market research company in Dublin that operates under the mindset that their clients’ success would be their success. They are committed to providing comprehensive research solutions that cater to the unique needs of each client.
With a team of highly skilled researchers and analysts, PlanBeyond offers a wide range of market research services, including market analysis, consumer behavior studies, and competitor analysis. Their customized approach ensures that clients receive tailored insights to help them better understand their target audience, identify market trends, and make data-driven decisions.
GMI Research Solutions
GMI Research Solutions is a market research and consulting firm in Dublin that provides research-based solutions to help business leaders achieve success through independent fact-based insight. They specialize in market intelligence, competitive analysis, and strategic consulting services.
With a focus on delivering actionable insights, GMI Research Solutions employs a combination of qualitative and quantitative research methodologies to gather accurate and reliable data. Their team of industry experts provides in-depth analysis and recommendations to help businesses stay ahead of the competition and make informed strategic decisions.
Interactions Research Strategies
Interactions Research Strategies is a market research company in Dublin that offers a full suite of research methodologies. They conduct face-to-face interviews, focus groups, door-to-door surveys, and on-street interviews to gather valuable insights (Clutch).
With a strong emphasis on data collection and analysis, Interactions Research Strategies helps businesses understand consumer preferences, market trends, and emerging opportunities. Their expertise in qualitative research methods allows them to uncover nuanced insights that can shape effective marketing strategies.
By partnering with these prominent market research companies in Dublin, businesses can access valuable data and insights to inform their decision-making processes, gain a competitive edge, and drive growth. Whether it’s understanding customer preferences, evaluating market potential, or assessing competitive landscapes, these companies offer the expertise and resources to help businesses thrive in the dynamic Dublin market.
Insights from Insight Statistical Consulting
Insight Statistical Consulting provides valuable insights into market research for businesses in Dublin and beyond. Two notable aspects worth exploring are Abcon’s market expansion and the support provided by Enterprise Ireland.
Abcon’s Market Expansion
Abcon, a company based in Dublin, experienced significant growth and market expansion with the assistance of the Market Research Centre, operated by Enterprise Ireland. A decade ago, Abcon’s primary export market was the UK. However, through collaboration with the Market Research Centre, they were able to identify new markets with growth potential and gain expert insights on how to compete in those markets (Global Ambition).
With the support of the Market Research Centre, Abcon accessed independent and reliable information from reputable providers such as Gartner, Frost & Sullivan, and Mintel. They also benefited from databases of potential leads and prospects, guidance on attending the right trade events, and in-market knowledge. This support enabled Abcon to enhance their exports to European countries, diversifying their business away from reliance on the UK market.
One of the most valuable services provided by the Market Research Centre was assistance in understanding how Abcon’s products were described in the languages of key overseas markets. This information proved crucial for successful international digital marketing tactics. By gaining insights into language and cultural nuances, Abcon was able to tailor their marketing messages effectively, contributing to their market expansion.
Enterprise Ireland Support
Enterprise Ireland plays a pivotal role in supporting businesses by providing access to the Market Research Centre. Located in Dublin’s East Point Business Park, the Market Research Centre offers up-to-date information on various markets, sectors, companies, and countries (New Frontiers). This resource is available to all established clients of Enterprise Ireland and Phase Two participants of the New Frontiers Programme.
To assist businesses with their market research efforts, Enterprise Ireland subscribes to over 30 premium online sources of commercial information. These sources cover market, company, and country information across a range of global industries such as medtech, pharmaceuticals, and pet food (New Frontiers). By providing extensive market data, in-depth market analysis, and tailored insights, Enterprise Ireland helps businesses identify market opportunities, gain strategic insight, and uncover pathways for growth.
The Market Research Centre, operated by Enterprise Ireland, boasts the largest repository of specialist online business databases in Ireland. These resources include country reports, global company profiles, multi-sector reports, current and predictive trend forecasts, global market analysts, and online trade and business journals (Enterprise Ireland). By leveraging these resources, businesses can enhance their industry knowledge, gain valuable insights into target markets, and ultimately improve their competitiveness and growth within their respective industries.
Insight Statistical Consulting, in collaboration with the Market Research Centre and Enterprise Ireland, offers businesses in Dublin access to critical insights and resources to inform their market expansion strategies. By harnessing the power of market research, companies like Abcon have successfully diversified their customer base, expanded into new markets, and positioned themselves for continued growth.
Market Research Centre Resources
The Market Research Centre (MRC) at Enterprise Ireland provides valuable resources and databases for businesses, offering access to a wide range of market research information. These resources can aid marketing and advertising professionals in gaining strategic insights and making informed decisions. Let’s explore some of the key resources offered by the MRC.
Extensive Database Access
The MRC boasts the largest repository of specialist, online business databases in Ireland. This extensive collection gives businesses access to authoritative market research resources, including:
- Country reports
- Global company profiles
- Multi-sector reports
- Current and predictive trend forecasts
- Global market analysts
- Online trade and business journals
These comprehensive databases provide valuable information on various sectors, such as construction, materials, environment, technology, food, consumer, healthcare, IT, pharmaceuticals, and more.
Strategic Market Insights
By utilizing the MRC’s resources, marketing professionals can gain strategic market insights. The MRC provides access to reports from renowned research resources like Frost and Sullivan, Gartner, Marketline, IBISWorld, Phocuswright, and Euromonitor. These reports cover sectors like healthcare, electronics, automotive, technology, energy, food, financial services, and more, offering international scope for market research insights (Enterprise Ireland).
Accessing these strategic market insights can help businesses understand industry trends, identify growth opportunities, and make data-driven decisions to stay ahead of the competition.
Specialized Research Databases
In addition to general market research databases, the MRC provides access to specialized databases, catering to specific industries and sectors. One such database is GlobalData (Medical and Pharma), which offers competitive intelligence in pharmaceuticals and medical devices across over 200 countries. This database provides news and reports on biomarkers, CMOs, CROs, clinical trials, biotechnology, drug discovery/delivery, epidemiology, company intelligence, and M&As.
Access to specialized databases like GlobalData (Medical and Pharma) enables marketing professionals to delve deeper into industry-specific information, helping them gain a competitive edge and make informed decisions.
The resources offered by the Market Research Centre at Enterprise Ireland are invaluable for marketing and advertising professionals seeking reliable and up-to-date market research. With extensive database access, strategic market insights, and specialized research databases, businesses can leverage these resources to drive their marketing strategies forward and maximize their marketing efforts.
