Aucklands Premier Market Research Services

Market Research Companies in Auckland

Auckland, New Zealand, is home to several prominent market research companies that offer a wide range of services to help businesses gather insights and make informed decisions. This section provides an overview of the market research industry in Auckland, including its size, growth, and key players.

Overview of the Market Research Industry

The market research industry plays a vital role in helping businesses understand their target market, consumer behavior, and industry trends. It involves the collection, analysis, and interpretation of data to provide actionable insights that drive strategic decision-making.

Market research services cover a broad spectrum of activities, including consumer insights, market analysis, brand research, political research, and more. These services enable businesses to gain a competitive edge by understanding their customers, identifying opportunities, and mitigating risks.

Market Size and Growth

The market research industry in New Zealand, including Auckland, is projected to experience growth over the next five years. According to IBISWorld, the market size for Advertising and Market Research Services in New Zealand is expected to increase. The industry is influenced by factors such as economic conditions, technological advancements, and changing consumer behavior.

Key Players in Auckland

In Auckland, several market research companies stand out for their expertise and contributions to the industry. Here are some key players:

1. Fiftyfive5: As the largest independent consumer insights company in Australasia, Fiftyfive5 has a strong presence in Auckland. With over 120 staff and offices in Auckland, Sydney, Melbourne, and Singapore, they provide a wide range of research services to clients across various industries.
2. Kantar Insights NZ: Kantar Insights NZ is the parent company of TNS and Colmar Brunton, two well-known market research agencies in New Zealand. Their expertise spans multiple sectors, including advertising, media, and consumer insights.
3. TRA (The Research Agency): Established in 2007, TRA has quickly gained recognition in the market research industry. They have an impressive portfolio of clients and projects in New Zealand and Australia, offering innovative research solutions and strategic insights.
4. UMR Research: UMR Research specializes in political and social research and is one of New Zealand’s go-to pollsters. They provide valuable insights to businesses, government agencies, and organizations operating in the primary industries.
5. Ipsos: As the third-largest global market research company, Ipsos has a significant presence in Auckland. With over 5,000 clients worldwide, Ipsos offers a wide range of research services, including customer satisfaction surveys, brand tracking, and market segmentation.

These companies, among others, contribute to the vibrant market research landscape in Auckland, providing businesses with valuable insights to drive growth and success.

In the next sections, we will explore the services provided by market research companies, examine case studies of market research in action, and provide guidance on choosing the right market research company for your specific needs.

Top Market Research Companies in Auckland

When it comes to market research services in Auckland, there are several reputable companies that offer a wide range of expertise and insights. These companies play a crucial role in helping businesses make informed decisions based on comprehensive data analysis and consumer insights. Here are five top market research companies in Auckland:

Fiftyfive5

Fiftyfive5 is the largest independent consumer insights company in Australasia, with over 120 staff and offices in Auckland, Sydney, Melbourne, and Singapore. Their expansion and impressive portfolio of clients have positioned them as a key player in the market research industry. In recognition of their long-term partnership with Lion New Zealand, Fiftyfive5 received the Sustained Success Award at the Research Association Effectiveness Awards in 2018 (Datamine).

Kantar Insights NZ

Kantar Insights NZ is the parent company of TNS and Colmar Brunton, two well-known market research agencies in New Zealand. With a strong presence in the industry, Kantar Insights NZ serves big-name clients such as Fonterra, McDonald’s, and AA Insurance. Their expertise and track record have been recognized with awards at the Research Association Effectiveness Awards. Kantar Global, their parent company, is currently in discussions to be majority-owned by Bain Capital (Datamine).

TRA (The Research Agency)

TRA (The Research Agency) is a relatively young company, founded in 2007, but has quickly established itself as a reputable player in the market research field. They have an impressive portfolio of clients and projects in New Zealand and Australia. TRA places a strong emphasis on brand research and design and is actively developing their ‘Labs’ function to foster innovative ideas (Datamine).

UMR Research

UMR Research is known as one of New Zealand’s go-to pollsters, specializing in politics and primary industries. With their trusted research and expertise, UMR Research provides valuable insights for effective strategies. They have been heavily involved in political polling during national elections, establishing themselves as a trusted source of data (Datamine).

Ipsos

Ipsos is the third-largest global market research company, serving over 5,000 clients worldwide. With a strong presence in Auckland, Ipsos brings a wealth of knowledge and expertise to the market research industry. They have recently bolstered their Directorial team with renowned researchers and launched a specialist division called ‘Creative Excellence’ to nurture advertising creativity. Ipsos has received recognition and awards for their research used in award-winning campaigns (Datamine).

These top market research companies in Auckland offer a wide range of services and expertise to help businesses gain valuable insights into their target markets. Whether you require consumer insights, brand research, or political analysis, these companies have the experience and knowledge to meet your research needs.

Services Provided by Market Research Companies

Market research companies in Auckland offer a range of services to help businesses gain valuable insights into their target markets, customers, and competitors. These services play a crucial role in guiding strategic decision-making and improving business outcomes. Here are some of the key services provided by market research companies:

Consumer Insights and Market Analysis

Consumer insights and market analysis are essential components of market research. Market research companies in Auckland help businesses understand consumer behavior, preferences, and needs through various research methods such as surveys, focus groups, and interviews. By analyzing market trends, competitor strategies, and customer feedback, these companies provide valuable insights into target markets, enabling businesses to make informed decisions about product development, pricing, and marketing strategies.

Brand Research and Design

Building a strong brand is crucial for businesses to differentiate themselves in the market. Market research companies in Auckland conduct brand research to assess brand perception, awareness, and loyalty among consumers. This research helps businesses understand how their brand is perceived in the market and identify opportunities for improvement. Additionally, market research companies may assist in brand design, including logo development, brand messaging, and visual identity, to ensure consistency and resonance with the target audience.

Political and Social Research

Market research companies in Auckland also provide services related to political and social research. This type of research helps businesses, government organizations, and non-profit entities understand public opinion, attitudes, and behaviors. This research can be valuable for political campaigns, public policy development, and social impact initiatives. By conducting surveys, focus groups, and other research methods, market research companies gather data that informs decision-making in the political and social spheres.

Market research plays a vital role in shaping the strategies and success of businesses across various industries. By leveraging the services provided by market research companies in Auckland, businesses can gain a deeper understanding of their target market, refine their brand positioning, and make data-driven decisions to drive growth and achieve their goals.

To see market research in action, explore case studies of famous brands like Starbucks, Apple, McDonald’s, LEGO, and Dove, who rely on market research to enhance their marketing and product strategies, strengthen customer relationships, and recruit new customers. For more information, you can refer to this article by Drive Research.

Remember, choosing the right market research company is crucial for obtaining accurate and reliable insights. Consider factors such as the company’s expertise, experience, and track record when making your decision. If you’re looking for market research services in Auckland, explore the top companies mentioned in the previous section to find the best fit for your business needs.

Case Studies of Market Research in Action

Market research plays a vital role in shaping the strategies and successes of companies across various industries. Let’s explore some case studies of how market research has been utilized by well-known brands like Starbucks, Apple, McDonald’s, LEGO, and Dove.

Starbucks

Starbucks has been at the forefront of utilizing market research to enhance its business and marketing strategies. The company established the My Starbucks Idea platform, which allows customers to provide feedback and submit their ideas for new products or improvements. Through this platform, Starbucks collects valuable consumer insights and incorporates customer suggestions into their decision-making process (Drive Research).

Apple

Apple, known for its innovative products, has an in-house research team called the “Apple Customer Pulse.” This team conducts customer satisfaction surveys and analyzes data to gain insights into customer preferences, opinions, and needs. The findings from these studies are then utilized to inform new product development and modifications, allowing Apple to continuously meet and exceed customer expectations (Drive Research).

McDonald’s

McDonald’s is a brand that actively uses market research to adapt its strategies and offerings based on customer feedback. By conducting market research studies, McDonald’s can understand consumer preferences and make adjustments accordingly. For example, they have introduced healthier menu options and launched advertising campaigns to highlight the quality of their products. These initiatives are a direct result of market research insights, ensuring that McDonald’s remains relevant in a rapidly evolving market (Drive Research).

LEGO

LEGO, a beloved brand known for its building blocks, recognized the importance of market research to understand their target audience better. In a study involving 3,500 girls and their mothers, LEGO aimed to gain insights into children’s playing habits. With the data collected, LEGO launched a new toy line called “Friends,” designed to encourage girls to engage with LEGO toys. Market research insights guided decisions such as packaging colors and figurine sizes, ensuring that LEGO catered to the specific preferences of their target audience (Drive Research).

Dove

Dove, a brand known for its commitment to promoting self-confidence and positive body image, utilized market research to launch the #SpeakBeautiful campaign. In collaboration with Twitter, Dove aimed to reduce self-negativity on the platform. Through market research data, Dove identified the prevalence of self-deprecating comments made by female Twitter users. The campaign resulted in a significant decrease in self-negativity, contributing to a more uplifting and supportive online environment (Drive Research).

These case studies highlight the importance of market research in guiding decision-making and driving success for brands across various industries. By leveraging market research insights, companies can better understand their target audience, identify opportunities for growth, and develop strategies that resonate with consumers.

Choosing the Right Market Research Company

When it comes to market research, selecting the right company is essential to ensure accurate data collection and insightful analysis. With numerous market research companies in Auckland to choose from, it’s important to consider several factors before making a decision.

Factors to Consider

1. Expertise and Experience: Evaluate the expertise and experience of the market research company. Look for companies that have a proven track record in your industry or have successfully conducted similar research projects. Assess their knowledge of the local market and their ability to provide relevant insights.
2. Client Portfolio: Review the client portfolio of the market research company. Consider whether they have worked with clients in your industry or have experience with similar projects. This can give you an indication of their capabilities and the quality of their work.
3. Research Methodologies: Assess the research methodologies employed by the company. Determine if their methodologies align with your research objectives and if they have the resources to conduct the research effectively. Consider whether they utilize a combination of qualitative and quantitative approaches to provide comprehensive insights.
4. Data Quality and Accuracy: Ensure that the market research company has robust data collection and analysis processes in place. Accuracy and reliability are crucial in market research, so inquire about their quality control measures and their commitment to delivering accurate results.
5. Budget and Resources: Consider your budget and the resources available to you. Evaluate the costs associated with engaging the market research company and ensure that their services align with your budgetary constraints. Additionally, assess the company’s capacity to handle your project within the desired timeframe.

Questions to Ask

1. What is your experience in conducting market research in our industry?
2. Can you provide examples of similar projects you have successfully completed?
3. What research methodologies do you employ, and how do they align with our research objectives?
4. How do you ensure the accuracy and reliability of the data collected?
5. What is your approach to data analysis and reporting?
6. What is the estimated timeline for completing our project?
7. Can you provide references from previous clients?
8. What is the cost of your services, and what is included in that cost?

Making an Informed Decision

To make an informed decision, carefully evaluate the market research companies based on the factors mentioned above. Compare their expertise, experience, and methodologies to ensure they align with your research requirements. Additionally, consider the budget and resources available to you and choose a company that offers the best value for your investment.

Seeking recommendations from colleagues or industry associations can also provide valuable insights. Furthermore, conducting interviews or requesting proposals from shortlisted companies can help you gain a better understanding of their capabilities and approach.

By thoroughly assessing the factors, asking the right questions, and considering your specific research needs, you can confidently choose the right market research company in Auckland to meet your objectives.