Introduction to iD Fresh Food
iD Fresh Food, founded in 2005, is a renowned food company that aims to provide people around the world with fresh, nutritious, and delicious Indian food. The company was established by five cousins who shared a passion for bringing the taste of homemade food to households everywhere (iD Fresh Food).
Founding and Mission
The journey of iD Fresh Food began with a vision to make traditional Indian cuisine easily accessible and widely available. The founders recognized the importance of preserving the authentic flavors and nutritional value of homemade food, and thus embarked on their mission to deliver high-quality, ready-to-cook products to households across India and beyond.
Expansion and Market Presence
Since its inception, iD Fresh Food has achieved significant growth and expanded its operations to various locations. The company has established a strong presence in South India and has expanded to other regions as well, including Mumbai, Pune, Ahmedabad, Delhi, and Dubai (eSoftSkills). Their commitment to quality and authenticity has made their products instant favorites in these locations.
With a focus on delivering fresh and home-made style food, iD Fresh Food has gained recognition for its dedication to providing wholesome and convenient meal options. The company’s products have gained popularity not only in India but also internationally, with a presence in countries such as the UAE, US, UK, Oman, and Saudi.
As iD Fresh Food continues to expand its market presence, it remains committed to its founding principles of delivering fresh and traditional Indian food to households worldwide.
iD Fresh Food’s Commitment to Sustainability
As a company, iD Fresh Food has demonstrated a strong commitment to sustainability, embracing practices that prioritize the well-being of the environment and consumers. This commitment can be seen in their organic food production, responsible sourcing and chemical-free growing, as well as their eco-friendly packaging.
Organic Food Production
iD Fresh Food has taken a significant step towards organic food production and sustainability. In 2019, they launched their Organic Range, which involves sourcing crops responsibly and growing them in a chemical-free manner. By adhering to organic farming methods, iD Fresh Food ensures that their products are free from chemical fertilizers and pesticides, providing consumers with healthier and more natural options.
Responsible Sourcing and Chemical-Free Growing
To maintain the quality and integrity of their products, iD Fresh Food sources its ingredients from farmers who follow organic farming methods and do not use chemical fertilizers or pesticides. This responsible sourcing not only ensures the authenticity of their products but also promotes sustainable agricultural practices.
By supporting farmers who prioritize chemical-free growing, iD Fresh Food contributes to the reduction of harmful chemicals in the environment and the protection of ecosystems. This commitment to responsible sourcing aligns with their goal of providing freshly made, preservative-free food products.
Eco-Friendly Packaging
iD Fresh Food recognizes the importance of sustainable packaging and has taken steps to reduce their environmental impact. In 2020, they introduced their first eco-friendly packaging by launching Smart Sip Tender Coconut and Grated Coconut in a Coconut. This innovative packaging is biodegradable and made from plant-based materials, minimizing waste and supporting a more sustainable future (iD Fresh Food).
By opting for eco-friendly packaging, iD Fresh Food reduces the reliance on single-use plastics and contributes to the overall reduction of plastic waste. This aligns with their commitment to sustainability and their efforts to make a positive impact on the environment.
iD Fresh Food’s commitment to sustainability goes beyond these initiatives, with energy-efficient practices implemented in their manufacturing facilities and active waste management and recycling initiatives. By embracing these sustainable practices, iD Fresh Food strives to create a positive change in the food industry and inspire others to follow suit.
Quality and Authenticity in iD Fresh Food
iD Fresh Food places great emphasis on delivering high-quality and authentic food products. They have implemented various measures to ensure the quality and authenticity of their offerings.
Hygienic Production Facilities
iD Fresh Food takes great pride in their home-made style of food preparation, which is done in ultra-hygienic, HACCP compliant factories. These facilities are designed to maintain strict hygiene standards and ensure the safety of the food produced. Every step of the production process is carefully monitored to prevent any contamination and maintain the freshness of their products. With protective gear and sanitizing facilities at every doorway, iD Fresh Food ensures that their food is prepared in clean and sanitized premises (iD Fresh Food).
No Preservatives or Artificial Flavors
One of the key aspects that sets iD Fresh Food apart is their commitment to using only natural ingredients. They never add preservatives, chemicals, or artificial flavors to their food. By avoiding these additives, iD Fresh Food ensures that their products retain their authentic taste and nutritional value. This aligns with their value of authenticity and their focus on preserving traditional, home-made cuisine.
Transparency and Integrity
iD Fresh Food believes in complete transparency and fairness in all their interactions and transactions. They stay true to the law and prioritize integrity in their business practices. This commitment to transparency helps in building trust with their customers and stakeholders. iD Fresh Food values the importance of being transparent about their processes, ingredients, and sourcing methods. By maintaining this level of openness, they provide assurance to consumers that their food is of the highest quality and meets rigorous standards.
By upholding strict quality standards, avoiding additives, and promoting transparency, iD Fresh Food ensures that their customers can enjoy fresh and authentic food without compromising on quality. Whether it’s their idli and dosa batter or their other food products, iD Fresh Food remains committed to delivering the best in terms of taste, nutrition, and safety.
iD Fresh Food’s Product Range
iD Fresh Food is renowned for its wide range of fresh and home-made style food products. They offer a variety of options that cater to consumers seeking convenience without compromising on taste or quality.
Fresh and Home-Made Style Food
iD Fresh Food specializes in producing fresh and home-made style food products, including idli and dosa batter, parotas, and paneer. These products are made using traditional recipes and techniques, ensuring an authentic taste and texture. The emphasis on freshness and quality sets iD Fresh Food apart from other brands in the market (eSoftSkills).
By providing ready-to-cook solutions, iD Fresh Food offers a convenient and time-saving option for individuals and families who want to enjoy traditional Indian dishes without the hassle of preparation. The products are carefully crafted to deliver the same taste and experience as homemade food, making them a popular choice for busy households.
Expansion and New Products
In addition to their core offerings, iD Fresh Food has expanded its product range to meet the evolving needs and preferences of consumers. They have introduced new products like Malabar Parotas and Ragi Idly & Dosa batter, catering to a wider audience and diversifying their product portfolio (iD Fresh Food).
This expansion reflects iD Fresh Food’s commitment to innovation and staying relevant in the market. By regularly introducing new products, they are able to attract new customers and retain existing ones, further solidifying their position as a leading brand in the fresh food industry.
Awards and Recognition
iD Fresh Food has been recognized and honored with various awards and accolades for their excellence in the food processing industry and their innovative marketing ideas. They have been named one of the top 100 SME companies in India and have received awards from esteemed organizations such as Impeccable Innovations, Rotary Club Vijaynagar, and the Indian Institute of Packaging.
These awards highlight iD Fresh Food’s commitment to quality, innovation, and customer satisfaction. The recognition they have received further establishes their credibility and reinforces their dedication to delivering top-notch products.
With their diverse product range, commitment to freshness, and recognition in the industry, iD Fresh Food continues to meet the evolving demands of consumers and maintain a strong presence in the market. Their focus on quality and authenticity sets them apart as a trusted brand, making them a preferred choice for those seeking fresh and delicious home-made style food.
iD Fresh Food’s Sustainable Practices
iD Fresh Food is committed to sustainability and has implemented various practices to ensure that their operations align with environmental and social responsibility. Their sustainable practices include the use of high-quality ingredients with a short supply chain, organic farming and chemical-free practices, as well as sustainable packaging and waste management.
High-Quality Ingredients and Short Supply Chain
iD Fresh Food sources its ingredients from farmers who follow organic farming methods and do not use chemical fertilizers or pesticides. By working closely with local farmers, they ensure that the ingredients used in their products are of the highest quality. This not only ensures the freshness and taste of their products but also promotes sustainable agriculture practices.
The company maintains a short supply chain, which helps reduce the carbon footprint associated with transportation and storage. By sourcing ingredients locally, iD Fresh Food supports local farmers and reduces the environmental impact of long-distance transportation. This also allows for better traceability and transparency in the sourcing process, ensuring that the ingredients used are of the highest standards.
Organic Farming and Chemical-Free Practices
iD Fresh Food’s commitment to sustainability extends to their organic farming practices. By sourcing ingredients from organic farms, they ensure that their products are free from harmful chemicals and pesticides. Organic farming methods promote biodiversity, protect soil health, and reduce the negative impact on ecosystems.
By choosing organic farming, iD Fresh Food supports sustainable agriculture and contributes to the well-being of farmers and the environment. Organic farming also enhances the nutritional value of the ingredients used in their products, providing consumers with wholesome and healthy choices.
Sustainable Packaging and Waste Management
In addition to their focus on ingredients and farming practices, iD Fresh Food prioritizes sustainable packaging and waste management. They use eco-friendly packaging materials, such as biodegradable pouches made from plant-based materials. This reduces the environmental impact of their packaging waste and promotes a circular economy.
The company actively promotes waste management and recycling initiatives. They have implemented a composting system to convert their organic waste into nutrient-rich compost, which is then used for agricultural purposes. This helps reduce landfill waste and supports sustainable agriculture practices.
By embracing sustainable packaging and implementing waste management initiatives, iD Fresh Food aims to minimize their environmental footprint and contribute to a greener future.
Through their high-quality ingredients, organic farming practices, sustainable packaging, and waste management efforts, iD Fresh Food demonstrates a strong commitment to sustainability. By making conscious choices throughout their supply chain, they strive to provide consumers with fresh, preservative-free food products while minimizing their impact on the environment.
iD Fresh Food’s Growth and Future Goals
As a sustainable food company, iD Fresh Food has experienced significant growth and has set ambitious goals for the future. Let’s explore their financial success, expansion plans, energy-efficient practices, and waste management initiatives.
Financial Success and Expansion Plans
iD Fresh Food has achieved remarkable financial success, with a turnover of Rs 150 crores (approximately $20 million) in 2020. Looking ahead, the company has set its sights on reaching a turnover of Rs 1,000 crores (approximately $133 million) by 2025 (eSoftSkills). This demonstrates their strong market presence and the growing demand for their freshly made, preservative-free food products.
In line with their vision for growth, iD Fresh Food has strategic expansion plans. They aim to expand their product range and enter new markets to cater to a wider consumer base. By leveraging their sustainable practices and commitment to quality, iD Fresh Food aims to establish a strong foothold in the food industry.
Energy-Efficient Practices
iD Fresh Food is dedicated to minimizing its environmental impact through energy-efficient practices. They have implemented various measures to reduce energy consumption and embrace renewable energy sources. For instance, the company utilizes solar power and modern technology in their manufacturing facilities, helping to decrease their carbon footprint and contribute to a greener environment.
By adopting energy-efficient practices, iD Fresh Food not only reduces its operational costs but also promotes sustainability in the food industry. Their commitment to minimizing energy consumption aligns with their overall mission to create a positive impact on the environment.
Waste Management and Recycling Initiatives
iD Fresh Food actively promotes waste management and recycling initiatives, demonstrating their dedication to sustainable practices. They have implemented a comprehensive waste management system that includes composting organic waste.
Through their composting system, iD Fresh Food converts organic waste into nutrient-rich compost, which is then utilized for agricultural purposes. This process helps to reduce landfill waste, support sustainable agriculture, and close the loop in their supply chain. By actively managing their waste, iD Fresh Food sets an example for other companies in the industry, showcasing the importance of responsible waste management.
iD Fresh Food’s commitment to growth and sustainability is evident in their financial success, energy-efficient practices, and waste management initiatives. By setting ambitious goals and implementing sustainable practices throughout their operations, they continue to make a positive impact on the food industry. As they expand their reach and product range, iD Fresh Food strives to maintain their commitment to quality, authenticity, and sustainability.
