Overview of Market Research Companies in Bangalore
Bangalore, often referred to as the “Silicon Valley of India,” is home to a thriving market research industry. The city boasts a wide range of market research agencies offering comprehensive services to cater to the diverse needs of businesses. From leading agencies to notable players and emerging firms, Bangalore has it all.
Leading Market Research Agencies
Among the leading market research agencies in Bangalore, Kantar stands out. Kantar in Bangalore provides a wide range of services, including consumer panel and media data analysis, long-term trend predictions, neuroscience, exit polls, syndicated offerings, large-scale quantitative studies, and qualitative research such as ethnography and semiotics.
Another prominent market research player in Bangalore is the Tata Group. The Tata Group follows a decentralized approach, owning 30 autonomous companies that operate across various sectors. Their market research strategy includes differential pricing, targeting different consumer segments based on factors like geographical location, age, and gender. The Tata Group also has an extensive global presence in over 100 countries, implementing a robust place and distribution strategy that encompasses physical channels and online modes of sale.
Ipsos, a renowned market research agency founded in 1975, has established a strong presence in Bangalore. With full-service offices in major Indian cities, including Bangalore, Ipsos has a dedicated team of professionals offering comprehensive market research solutions (LinkedIn).
Services Offered
Market research agencies in Bangalore offer a wide range of services to assist businesses in making informed decisions. These services include:
- Consumer panel and media data analysis
- Long-term trend predictions
- Neuroscience research
- Exit polls
- Syndicated offerings
- Large-scale quantitative studies
- Qualitative research (ethnography, semiotics)
- Differential pricing strategies
- Market segmentation analysis
- Place and distribution strategy development
By leveraging these services, businesses can gain valuable insights into consumer behavior, market trends, and competitive landscapes. These insights enable businesses to make data-driven decisions, refine their strategies, and maximize their market potential.
As Bangalore continues to thrive as a hub for innovative companies, the market research industry in the city is poised for further growth. The presence of leading, notable, and emerging market research agencies contributes to the dynamic business landscape and provides businesses with the resources they need to thrive.
Prominent Market Research Companies in Bangalore
Bangalore, known as the Silicon Valley of India, is home to several prominent market research companies. These companies offer a range of services and play a crucial role in helping businesses make informed decisions based on market insights.
Kantar in Bangalore
Kantar, a leading global market research company, has a strong presence in Bangalore. They provide a wide range of services, including consumer panel and media data analysis, predicting long-term trends, neuroscience, exit polls, syndicated offerings, large-scale quantitative studies, and qualitative research including ethnography and semiotics. With their expertise and comprehensive research capabilities, Kantar assists businesses in gaining a deeper understanding of their target audience and market dynamics.
Tata Group’s Market Research Strategy
The Tata Group, one of India’s largest conglomerates, follows a decentralized pattern and owns 30 companies that function autonomously in various sectors. Tata Group companies have their own dedicated market research teams, enabling them to gather valuable insights specific to their respective industries. This approach allows the Tata Group to stay ahead of market trends, identify emerging opportunities, and make strategic business decisions based on thorough market research.
Ipsos in Bangalore
Founded in 1975, Ipsos is a globally recognized market research company with a strong presence in Bangalore. Ipsos has established full-service offices in major Indian cities, including Mumbai, Gurgaon, Chennai, and Kolkata. In Bangalore, Ipsos boasts a dedicated team of 575 full-time professionals. With their expertise in market research and data analytics, Ipsos helps businesses gain valuable insights into consumer behavior, market trends, and competitive landscapes.
These prominent market research companies in Bangalore offer valuable services to businesses looking to understand consumer preferences, identify market opportunities, and make data-driven decisions. Their expertise and comprehensive research methodologies make them trusted partners for businesses seeking market insights.
Notable Market Research Agencies in Bangalore
Bangalore, known as the Silicon Valley of India, is home to several notable market research agencies. These agencies play a crucial role in providing valuable insights and strategic guidance to businesses. Here are three notable market research agencies in Bangalore:
BARE International
BARE International, a global market research firm, has made its mark in Bangalore. Originally established in Mumbai in 2005, BARE International later expanded its operations to Gurgaon (LinkedIn). With a focus on delivering actionable insights and customer experience solutions, BARE International helps businesses understand their customers better and improve their overall performance.
Grand View Research in Bangalore
Grand View Research, a leading market research and consulting company, has a strong presence in major Indian cities, including Bangalore. With a team of experienced analysts and researchers, Grand View Research provides comprehensive market intelligence reports, industry analysis, and customized consulting services. Their expertise spans across various industries, such as healthcare, technology, and consumer goods.
Nielsen’s Presence in Bangalore
Nielsen, a global information and measurement company, operates in India with headquarters in Mumbai. Nielsen’s presence extends to Bangalore, where it offers a wide range of market research and analytics services. Their solutions help businesses understand consumer behavior, track market trends, and make informed decisions (LinkedIn). With their vast experience and global footprint, Nielsen is a trusted partner for businesses seeking reliable market insights.
These notable market research agencies in Bangalore are instrumental in helping businesses gather data-driven insights, understand market dynamics, and stay ahead in a competitive landscape. Their expertise and contributions contribute to the growth and success of businesses across various industries.
Emerging Market Research Companies in Bangalore
As the market research industry continues to evolve, several emerging companies in Bangalore are making their mark. These companies bring fresh perspectives and innovative approaches to market research. Here are three notable emerging market research companies in Bangalore.
Growth Hackers Digital
Growth Hackers Digital is a prominent SEO company in Bangalore, offering a wide range of services to help businesses achieve their marketing goals. They are known for delivering exceptional results promptly. With a focus on search engine optimization (SEO), Growth Hackers Digital has successfully assisted clients such as Decathlon, ICICI Bank, and Vahan (The Hindu). Their expertise in SEO analytics and strategies enables them to provide valuable insights for market research purposes.
RankZ SEO Company
RankZ is a well-known SEO company in Bangalore, recognized for its exceptional client retention rate and impressive achievements. They have retained approximately 91% of their clients for more than four years. RankZ has helped businesses rank for about 25,000 competitive keywords, generating over 3 million leads per month. Their expertise has been acknowledged with a Top Advertising and Marketing award at the Clutch Awards 2022. With their extensive knowledge of search engine optimization, RankZ possesses valuable skills that can contribute to market research efforts.
iProspect in Bangalore
iProspect, another SEO company based in Bangalore, specializes in leveraging social media presence to build brand awareness from unique perspectives. They have successfully executed advertising campaigns using automation for clients such as Budweiser and Elgiganten. With their expertise in social media analytics and insights, iProspect can provide valuable market research insights to businesses looking to understand their target audience better and drive their marketing strategies (The Hindu).
These emerging market research companies in Bangalore bring a fresh approach to the industry, offering specialized knowledge and expertise in areas such as SEO, analytics, and social media. Their innovative strategies and dedication to delivering results make them valuable partners for businesses seeking market research solutions.
Factors Influencing Market Research in Bangalore
When it comes to market research in Bangalore, several factors play a significant role in shaping the industry landscape. Understanding these influences can help market research agencies in Bangalore stay ahead of the curve and deliver valuable insights to their clients. Here are three key factors that impact market research in Bangalore:
Bangalore’s Economic Growth
Over the past decade, Bangalore has experienced remarkable economic growth, transforming into a major hub for various industries, including information technology (IT), biotechnology, and aerospace. Areas like Whitefield, Marathahalli, Madiwala, and Bommasandra, previously considered outskirts, have now become integral parts of the city, hosting numerous IT parks and multinational corporations (MNCs). This significant shift in the city’s landscape and economic development has led to an increased demand for market research services. As businesses strive to understand the evolving market dynamics and consumer behavior in this thriving economy, market research agencies in Bangalore play a crucial role in providing actionable insights to support strategic decision-making.
Changes in IT Parks
The emergence of IT parks and MNCs in Bangalore’s previously considered outskirts, such as Whitefield, Marathahalli, Madiwala, and Bommasandra, has brought about a significant transformation in the city’s economic landscape. These areas now house a multitude of companies, attracting various organizations to establish their presence (Quora). This rapid growth in the IT sector has created a need for market research services to understand the preferences, behaviors, and demands of the tech-savvy population. Market research agencies in Bangalore are well-positioned to cater to the specific requirements of these IT parks and provide insights that can drive innovation and competitiveness in the industry.
Public Transportation Development
Bangalore’s development over the last decade is exemplified by the construction of new infrastructure, including ring roads, flyovers, highways, and underpasses, many of which were under construction or in the planning phase ten years ago. These infrastructure developments have improved connectivity and accessibility throughout the city, making it easier for market research agencies to reach a diverse range of respondents and gather data from different areas. Additionally, the Bangalore Metropolitan Transport Corporation (BMTC) has made positive changes in its services, with enhancements in the number and frequency of buses to all areas of the city, including IT hubs and the Bengaluru Kempegowda International Airport (BIAL) (Quora). This improvement in public transportation accessibility allows market research agencies to conduct surveys, interviews, and focus groups more efficiently, ensuring a representative sample and accurate data collection.
These factors, including Bangalore’s economic growth, changes in IT parks, and public transportation development, significantly influence the market research industry in Bangalore. Market research agencies in Bangalore must adapt to these evolving dynamics to provide high-quality research services that meet the needs of businesses operating in this dynamic and rapidly expanding market.
