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Expert Market Research Companies in Johannesburg

market research companies in johannesburg

Top Market Research Companies

When it comes to market research companies in Johannesburg, there are several top players that provide valuable insights and strategic solutions to businesses. These companies have established themselves as trusted sources of market and consumer information. Let’s take a closer look at three of the top market research companies in Johannesburg.

GfK in South Africa

GfK in South Africa is a renowned market research company that operates globally. In Johannesburg, they are a trusted source of relevant market and consumer information, enabling clients to make smarter decisions. With their extensive expertise and comprehensive research capabilities, GfK offers a wide range of services tailored to meet the specific needs of businesses in various industries.

BMi Research (Pty) Ltd

Operating in Johannesburg, BMi Research (Pty) Ltd is a leading market research company that provides qualitative and quantitative full-service research solutions. They cater to both Business to Consumer (B2C) and Business to Business (B2B) sectors. BMi Research has a strong track record of delivering actionable insights that drive growth and help businesses stay ahead of the competition.

ACNielsen Marketing and Media (Pty) Ltd

ACNielsen Marketing and Media (Pty) Ltd in Johannesburg is part of Nielsen Holdings plc, a global performance management company with a strong presence in marketing, consumer information, retail measurement, and media measurement including online and mobile platforms. Their expertise and robust research methodologies make them a prominent player in the market research industry. By leveraging data and analytics, ACNielsen Marketing and Media provides valuable insights that businesses can utilize to make informed marketing and media decisions.

These top market research companies in Johannesburg offer a wide range of services, including consumer research, market segmentation, brand tracking, and more. Their expertise and experience make them valuable partners for businesses seeking to gain a deeper understanding of their target markets and make data-driven decisions.

For more information on market research companies in the Gauteng region, please visit our article on market research companies in Gauteng. Additionally, if you are interested in market research companies in Pretoria or other parts of South Africa, we have dedicated articles covering those regions as well.

Specialized Market Research Agencies

In addition to the top market research companies, Johannesburg is also home to specialized market research agencies that cater to specific industries and provide unique insights. Two notable agencies in this category are Livingfacts and Columinate.

Livingfacts

Livingfacts is a well-established research consultancy in Johannesburg, specializing in a range of research areas including financial markets, investment, retirement funds, and business customers. With 14 years of experience, Livingfacts focuses primarily on business-to-business research and serves various markets. Their expertise and in-depth knowledge make them a trusted partner for companies looking for specialized market research insights.

Columinate

Columinate is a full-service marketing research agency operating in Johannesburg and extending its services to other African countries. Founded in October 2008, Columinate was the first independent full-service digital research agency in South Africa. Their aim was to provide a better, faster, easier, and more cost-effective approach to marketing research, setting themselves apart from traditional methods in the industry.

In 2014, Columinate collaborated with InSites Consulting, a global market research agency, for a significant research project, handling the African elements of the study. This partnership marked the beginning of a closer relationship between the two agencies. Eventually, in 2018, Columinate and InSites Consulting joined forces, broadening their global footprint and offering clients access to a wider range of expertise and best-practice solutions.

Since February 2020, Columinate has been operating as InSites Consulting South Africa, with the Johannesburg office serving as the central research hub for the region. This strategic alliance enables them to deliver comprehensive market research services with a global perspective.

By engaging specialized market research agencies like Livingfacts and Columinate, companies can gain valuable insights tailored to their specific industry or research needs. These agencies bring extensive experience and expertise, ensuring that clients receive accurate and relevant data to inform their business strategies and decision-making processes.

Comprehensive Market Research Reports

When it comes to conducting market research in Johannesburg, there are several companies that offer comprehensive market research reports. These reports provide valuable insights into various aspects of the market, helping businesses make informed decisions. Two prominent companies that offer such reports are Euromonitor and Insight Survey.

Euromonitor’s City Scorecard

Euromonitor, a renowned market research company, offers the City Scorecard report for Johannesburg. This report evaluates the consumer and economic performance of over 1,000 cities globally through eight key pillars, including population, consumer expenditure, digital consumer, wealth, possession of household durables, economy, labor, and transport.

The market research report on Johannesburg provides city-level information benchmarked against other cities in the country and region. It covers historic data and forecasts on city population, consumer expenditure, digital penetration, wealth, and other consumer topics (Euromonitor). This comprehensive report equips businesses with crucial insights to understand the market dynamics and make strategic decisions.

Euromonitor’s consulting team, comprised of research experts, industry knowledge, and on-the-ground analysts, assists businesses by providing data and insights in developed, emerging, and frontier markets. Their expertise helps answer commercial questions and supports businesses in formulating effective market entry strategies.

Insight Survey Reports

Insight Survey, a premier market research company in South Africa, specializes in bespoke Business-to-Business (B2B) and industry research. With over 15 years of experience, they provide valuable insights to aid business decision-making with reduced risk, particularly in Johannesburg, Cape Town, and across South Africa (Insight Survey).

Insight Survey offers a variety of market research services in Johannesburg and other regions, including conducting Telephone Surveys, Online Surveys, and Personal In-depth Interviews tailored to specific objectives. Their reports cover a wide range of industries, including beverages, financial services, food, and healthcare, among others. These reports provide market size trends, key market trends, innovation, industry drivers, challenges, retail, and pricing analysis. Insight Survey offers both pre-packaged reports and customized reports based on specific needs (Insight Survey).

One of the key advantages of Insight Survey is their ability to target difficult-to-reach business professionals in Johannesburg and other regions. They leverage their network of recruitment partners to conduct interviews effectively and gain the best B2B insights. This targeted approach ensures that businesses receive accurate and relevant information to support their market research efforts.

Market research companies like Euromonitor and Insight Survey play a crucial role in providing tailored research services to businesses operating in various sectors in Johannesburg. By leveraging their expertise and comprehensive market research reports, businesses can navigate the complexities of the B2B market with confidence.

Leading Market Research Companies

When it comes to market research companies in Johannesburg, two prominent names stand out: InSites Consulting and Happy Thinking People Acquisition.

InSites Consulting

InSites Consulting is a global market research and innovation consultancy that has made a significant impact in the industry. This company has a strong presence in Johannesburg and operates as InSites Consulting South Africa since February 2020, following the integration of Columinate with InSites Consulting (InSites Consulting). The acquisition of Columinate allowed InSites Consulting to expand its global footprint and offer clients access to a broader range of expertise and best-practice solutions.

Under the leadership of Henk Pretorius, Managing Partner of InSites Consulting and Managing Director of InSites Consulting South Africa, the company has enhanced its capabilities across the board. With a focus on impactful and flexible research solutions, InSites Consulting leverages its global network to provide clients with valuable insights and opportunities (InSites Consulting).

Happy Thinking People Acquisition

Happy Thinking People Acquisition is a market research and innovation consultancy that has undergone an acquisition by InSites Consulting to expand its European presence. With headquarters in Munich and operations in Germany, Switzerland, and France, Happy Thinking People Acquisition has further strengthened the European market presence of InSites Consulting.

While Happy Thinking People Acquisition is primarily based in Europe, its association with InSites Consulting adds to the global expertise and capabilities of the group. This acquisition reinforces InSites Consulting’s commitment to delivering comprehensive research solutions to clients worldwide.

These leading market research companies, InSites Consulting and Happy Thinking People Acquisition, bring extensive experience and expertise to the market research landscape in Johannesburg. Their global reach, combined with their commitment to delivering impactful insights, make them valuable partners for marketing and advertising agencies seeking reliable and innovative research solutions.

Tailored Market Research Services

When it comes to market research services in Johannesburg, one company that stands out is Insight Survey. They are a premier South African market research company specializing in bespoke Business-to-Business (B2B) and Industry research. With more than 15 years of experience, they provide valuable insights to aid business decision-making with reduced risk, particularly in Johannesburg, Cape Town, and across South Africa.

Insight Survey Offerings

Insight Survey offers a wide range of market research services tailored to specific objectives. They have a proven track record of effectively conducting Telephone Surveys, Online Surveys, and Personal In-depth Interviews in Johannesburg and other regions. By utilizing their extensive network of recruitment partners, they are able to conduct interviews with professionals effectively, ensuring the best B2B insights are obtained.

Insight Survey Client Testimonials

Insight Survey has worked with a diverse range of local and global brands, providing market research solutions and intelligence reports to various companies in Johannesburg and other areas. Their professionalism, high-quality research, timely deliveries, and ability to effectively interact with C-level executives have been commended in client testimonials (Insight Survey). Here are a few examples:

  • “Insight Survey has been an invaluable partner in our market research initiatives. Their team’s expertise and attention to detail have provided us with valuable insights that have greatly informed our business strategies.” – John Smith, CEO of XYZ Company
  • “We have been consistently impressed with the market research services provided by Insight Survey. Their reports are comprehensive, well-researched, and delivered on time. Their team’s ability to understand our specific needs and deliver actionable insights has been instrumental in our decision-making process.” – Jane Doe, Marketing Manager of ABC Corporation

By offering personalized market research services and delivering high-quality insights, Insight Survey has established itself as a trusted partner for businesses in Johannesburg and beyond. They also provide comprehensive industry reports covering market size trends, key market trends, innovation, drivers, challenges, retail, and pricing analysis across various sectors. Whether you need pre-packaged reports or customized research, Insight Survey can meet your specific market research needs in Johannesburg and other regions of South Africa (Insight Survey).

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