Mattress Market Overview
The mattress industry is experiencing significant changes and growth driven by various factors. Two important aspects to consider are the growth in online mattress sales and the impact of digital transformation within the industry.
Growth in Online Mattress Sales
Online mattress sales have experienced remarkable growth in recent years. In 2017 alone, online mattress sales saw a 61% increase, generating $1.7 billion in revenue Esri. This surge in online sales can be attributed to several factors, including convenience, competitive pricing, and the rise of bed-in-a-box brands.
The bed-in-a-box trend, popularized by brands like Casper, has revolutionized the way mattresses are purchased. This innovative concept allows mattresses to be compressed, packaged, and shipped directly to consumers’ doors, eliminating the need for traditional brick-and-mortar stores. The appeal of hassle-free delivery and generous trial periods has contributed to the growth of online mattress sales Mattress Clarity.
Impact of Digital Transformation
Digital transformation has played a crucial role in shaping the mattress industry. Mattress manufacturers and retailers have embraced digital technologies to enhance their operations, better understand customer needs, and improve overall business performance.
Corsicana Mattress, for example, transformed its business through the use of data analytics, customer surveys, and location intelligence Esri. By leveraging market research and survey data, the company gained valuable insights into customer preferences and demands. Additionally, location intelligence allowed Corsicana Mattress to optimize operational decisions, such as analyzing regional sales data and assessing the costs associated with serving new retailers based on their proximity to production facilities Esri.
Digital transformation has also enabled mattress manufacturers to create tailored offerings for different customer segments. Through data-driven insights, companies like Corsicana Mattress have developed distinct mattress products to meet the specific needs and preferences of various consumer groups Esri.
Overall, the mattress industry is adapting to the changing landscape by embracing online sales channels and leveraging digital technologies to enhance operations and customer experiences. The growth in online mattress sales and the impact of digital transformation are key factors shaping the future of the industry. As the market continues to evolve, it is essential for mattress manufacturers to stay informed and adapt to emerging trends and consumer demands.
Materials Used in Mattress Manufacturing
When it comes to mattress manufacturing, various materials are utilized to create comfortable and supportive sleep surfaces. The choice of materials plays a crucial role in determining the overall quality and characteristics of a mattress. In this section, we will explore some commonly used materials in the industry: foam, cotton, coir, and latex.
Foam
Foam is one of the most commonly used materials in mattress production. It is made of polyurethane and is known for its affordability and durability. Foam mattresses offer excellent contouring and pressure relief, making them popular among sleepers seeking comfort and support. Foam mattresses come in various densities and thicknesses, allowing manufacturers to customize the firmness levels based on customer preferences.
Cotton
Cotton is another prominent material used in mattress manufacturing. It is a natural material known for its breathability and insulation properties. Cotton is often used as a filler material in mattresses, providing softness and cushioning. Its natural fibers allow for good airflow, promoting a cooler sleep environment. Additionally, cotton is hypoallergenic and suitable for individuals with sensitivities or allergies.
Coir
Derived from the husk of coconut shells, coir is a unique material used in mattress manufacturing, particularly in India. Coir mattresses have gained popularity due to their long-lasting and environmentally friendly nature. Coir provides excellent ventilation and support, making it an ideal choice for mattress foundations. The fibrous nature of coir allows for better air circulation, reducing the chances of heat buildup during sleep.
Latex
Latex is a versatile material used in high-quality mattresses. It is derived from the sap of rubber plants and offers exceptional durability and resilience. Latex mattresses are known for their reliable support and comfort. The natural elasticity of latex allows for excellent contouring, ensuring proper spinal alignment and pressure point relief. Latex mattresses are often favored by sleepers who prefer a bouncier and more responsive sleep surface.
By understanding the different materials used in mattress manufacturing, both manufacturers and consumers can make informed decisions when selecting the right mattress. Each material has its own unique properties and benefits, catering to different sleep preferences and needs. Whether it’s the plush comfort of foam, the natural breathability of cotton, the ventilation provided by coir, or the resilience of latex, there is a material to suit every individual’s sleep requirements.
Global Mattress Industry Trends
The mattress industry is constantly evolving, driven by changing consumer preferences and advancements in technology. In this section, we will explore some of the key trends shaping the global mattress industry, including market value and projections, the rise of bed-in-a-box brands, and the shift to e-commerce.
Market Value and Projections
The mattress market continues to experience steady growth, with increasing demand for comfortable and supportive bedding solutions. According to Esri, online mattress sales grew 61 percent in 2017, reaching $1.7 billion in revenue. This upward trajectory is expected to continue as more consumers embrace the convenience of online shopping and seek high-quality mattresses for a good night’s sleep.
Rise of Bed-in-a-Box Brands
The bed-in-a-box trend has revolutionized the mattress industry, providing consumers with a convenient and cost-effective way to purchase mattresses. Pioneered by brands like Casper, this innovative concept involves compressing and shipping mattresses in compact boxes directly to consumers’ doorsteps. According to Mattress Clarity, there are now over 175 bed-in-a-box brands in the market, catering to a wide range of consumer preferences.
The success of bed-in-a-box brands can be attributed to their ability to offer quality mattresses at competitive prices, leveraging efficient manufacturing and distribution models. This trend has disrupted traditional retail channels, allowing consumers to bypass traditional showrooms and make informed purchasing decisions based on online reviews and recommendations.
Shift to E-Commerce
The mattress industry has undergone a significant shift towards e-commerce in recent years. The convenience and accessibility of online shopping have propelled online mattress stores to the forefront of the industry. According to Mattress Clarity, the top online mattress stores in terms of sales in 2021 were Purple, Saatva, Casper, Mattress Firm, and Sleep Number.
The COVID-19 pandemic further accelerated the shift to e-commerce, with restrictions and safety concerns leading to a surge in online mattress shopping. In fact, 69% of mattress consumers chose not to shop at brick-and-mortar stores due to the pandemic, opting for the convenience and safety of online purchases. This shift in consumer behavior contributed to a 20.5% increase in online mattress sales in 2021, as reported by Mattress Clarity.
The rise of e-commerce in the mattress industry aligns with the broader trend of online retail growth. According to the NBER, online sales accounted for 13.3% of total retail sales in 2021, reflecting a notable shift in consumer behavior and preferences. As consumers increasingly embrace the convenience and extensive product offerings of online shopping, the mattress industry is adapting to meet their evolving needs.
As the global mattress industry continues to evolve, manufacturers and retailers must stay attuned to these trends to remain competitive. By leveraging innovative business models, embracing e-commerce, and delivering high-quality products that meet the diverse needs of consumers, mattress companies can thrive in this dynamic market.
Consumer Trends in the Mattress Industry
As the mattress industry continues to evolve, understanding consumer trends is crucial for mattress manufacturers to meet the demands of their target market. In this section, we will explore three key consumer trends in the mattress industry: a focus on sustainability, a preference for memory foam, and varying comfort and support preferences.
Focus on Sustainability
The increasing concern for environmental impact has led to a growing focus on sustainability in the mattress industry. According to a study by Mattress Clarity, 35% of consumers value mattresses made from organic or natural materials, while 28% value mattresses made from recycled content. Younger generations, in particular, are more likely to seek out sustainable mattresses (Mattress Clarity).
To cater to this trend, mattress manufacturers are incorporating eco-friendly materials and production methods into their products. This includes using organic or natural materials such as organic cotton, natural latex, and plant-based foams. Additionally, some manufacturers are implementing sustainable manufacturing processes and reducing their carbon footprint.
Preference for Memory Foam
Memory foam has gained significant popularity among consumers, with 66% of consumers considering it the best type of foam (Mattress Clarity). Memory foam mattresses provide enhanced pressure relief and conforming support, which can be especially beneficial for individuals with body pain or specific sleep preferences.
Memory foam mattresses are known for their ability to contour to the body, relieving pressure points and promoting proper spinal alignment. The material’s ability to absorb motion also makes it an excellent choice for couples, as it minimizes disturbances from one partner’s movements.
Manufacturers have responded to this trend by offering a wide range of memory foam mattresses, each with varying levels of firmness, thickness, and cooling technologies. By providing options that cater to different sleep preferences, manufacturers can meet the diverse needs of consumers.
Comfort and Support Preferences
Consumer preferences for mattress comfort and support vary significantly. A consumer study conducted by the Better Sleep Council revealed that consumers are almost evenly split in their preferences for very firm, firm, soft, and very soft mattresses. The study found that 25% of consumers prefer very firm mattresses, 26% prefer firm mattresses, 26% prefer soft mattresses, and 23% prefer very soft mattresses (BedTimes Magazine).
Interestingly, there has been a shift towards softer mattresses in recent years. In 2016, 42% of consumers preferred softer mattresses, while in the latest study, that number increased to 49% (BedTimes Magazine). This preference for softer mattresses may be influenced by the comfort-seeking behaviors during the Covid-19 pandemic, as consumers under stay-at-home orders were more likely to prefer very soft mattresses (BedTimes Magazine).
It’s important for mattress manufacturers to offer a range of comfort and support options to accommodate these preferences. This includes providing mattresses with varying firmness levels, customizable options, and innovative technologies that enhance both comfort and support.
By staying informed about these consumer trends, mattress manufacturers can tailor their product offerings to meet the evolving demands of the market. Whether it’s incorporating sustainable materials, expanding memory foam options, or providing a variety of comfort and support levels, adapting to consumer preferences is essential for success in the mattress industry.
Evolution of Mattress Technology
As the mattress industry continues to evolve, advancements in technology have played a significant role in shaping the market. In this section, we will explore three key trends in mattress technology: memory foam dominance, hybrid mattresses, and the emergence of smart beds and sensors.
Memory Foam Dominance
Over the past decade, memory foam has experienced significant growth and dominance in the mattress market. Its ability to conform to the shape of the body, eliminate pressure points, and minimize motion transfer has made it a popular choice among consumers. Memory foam mattresses have revolutionized sleep comfort by providing personalized support and contouring to each individual’s unique body shape and sleep position.
The rise of memory foam can be attributed to its ability to relieve pain and promote better sleep quality. With its ability to distribute body weight evenly, memory foam helps reduce strain on pressure points, making it particularly beneficial for those with joint or back pain. Additionally, its motion isolation properties minimize disturbance from a partner’s movements during sleep.
Hybrid Mattresses
Hybrid mattresses have gained popularity in the last decade, offering a combination of different materials to create an optimal sleep experience. These mattresses typically combine memory foam, latex, or innerspring coils, providing the benefits of multiple materials in a single mattress.
The versatility of hybrid mattresses allows for a customizable sleep experience, catering to different sleep preferences and needs. For example, side sleepers may benefit from the pressure-relieving properties of memory foam, while those who prefer a more responsive surface may appreciate the bounce provided by the innerspring coils. Hybrid mattresses offer a balance between support and comfort, making them a popular choice among consumers seeking a versatile sleep solution.
Smart Beds and Sensors
Advancements in technology have paved the way for the emergence of smart beds and sensors in the mattress industry. These innovative sleep solutions incorporate various sensors and tracking mechanisms to monitor sleep quality accurately.
Smart beds equipped with multiple sensors can track sleep patterns, monitor movements, and analyze shifts in sleeping positions more effectively than traditional sleep tracking methods. This allows for a comprehensive understanding of sleep quality, including factors like sleep duration, sleep cycles, and even environmental factors that may impact sleep.
By providing valuable insights into sleep patterns, smart beds and sensors enable individuals to make informed decisions about their sleep habits and make adjustments for better sleep quality. These technologies have the potential to revolutionize the way we understand and optimize our sleep.
As the mattress industry continues to evolve, advancements in technology will shape the future of sleep. Memory foam dominance, hybrid mattresses, and the integration of smart beds and sensors demonstrate the industry’s commitment to enhancing sleep comfort and quality. With ongoing innovation and research, we can expect further advancements and exciting developments in mattress technology in the years to come.
Changes in Mattress Retail Landscape
The mattress retail landscape has undergone significant transformations in recent years, driven by the impact of e-commerce, mergers and acquisitions, as well as the convergence between legacy brands and direct-to-consumer (DTC) companies. These changes have reshaped the way mattresses are sold and influenced consumer purchasing behavior. Let’s explore these trends in more detail.
E-Commerce Impact on Retail
The rise of e-commerce has had a profound impact on the traditional retail sector, including the mattress industry. According to a study by the National Bureau of Economic Research, online sales have experienced substantial growth, accounting for 13.3 percent of total retail sales in 2021 compared to just 0.63 percent in 1999 (NBER). This shift in consumer behavior towards online shopping has led to a decline in brick-and-mortar store sales and a reduction in retail employment growth, reflecting the challenges faced by traditional retail stores.
The establishment of e-commerce fulfillment centers has played a significant role in this transformation. It has resulted in a considerable reduction in retail employment growth within the host county, leading to adjustments in workforce, such as reducing hours per worker and a decrease in employee headcount (NBER). The presence of e-commerce fulfillment centers has also been correlated with a higher likelihood of brick-and-mortar store closures, highlighting the competitive pressures faced by traditional retail in the wake of e-commerce expansion (NBER).
However, it’s important to note that the growth of e-commerce has also created new employment opportunities in transportation, warehousing, and restaurants within the local economy (NBER). Overall, the impact of e-commerce on the mattress retail landscape has been significant, with traditional retail stores adapting to the changing landscape to remain competitive.
Mergers and Acquisitions
Mergers and acquisitions have become a common trend in the mattress industry, reshaping the competitive landscape. One notable example is the Chapter 11 bankruptcy filing of Serta Simmons, a prominent mattress manufacturer, in January. This filing raised concerns about market dominance and its potential impact on smaller brands’ competitiveness. Additionally, there have been instances of established brands acquiring other companies to strengthen their position in the market, such as Mattress Firm’s acquisition of Tempur Sealy.
The mattress industry has witnessed both large-scale and smaller-scale mergers and acquisitions, as companies seek to consolidate their market presence and expand their product offerings. These strategic moves aim to enhance brand portfolios, increase operational efficiencies, and gain a competitive edge in the evolving market.
Legacy and DTC Convergence
The convergence between legacy brands and direct-to-consumer (DTC) companies has been a notable trend in the mattress industry. Established brands are adopting DTC strategies to tap into the growing demand for online mattress purchases. This shift is driven by the increasing popularity of online mattress shopping and the success of DTC companies.
Legacy brands, originally focused on traditional retail and wholesale channels, have recognized the need to adapt to changing consumer preferences and behaviors. By embracing DTC tactics, these brands can reach a wider audience, offer more personalized experiences, and compete in the online marketplace. For example, Naturepedic, a well-known mattress brand, shifted towards a DTC business model in 2019 after operating primarily as a wholesale-focused brand.
The convergence between legacy brands and DTC companies not only benefits the brands themselves but also provides consumers with a broader range of options and convenience in their mattress shopping experience.
The changes in the mattress retail landscape, driven by e-commerce, mergers and acquisitions, and the convergence between legacy brands and DTC companies, have significantly impacted the way mattresses are sold and consumed. These trends reflect the evolving preferences and behaviors of consumers, as well as the industry’s response to meet their changing needs. As the mattress market continues to evolve, it is crucial for manufacturers to stay abreast of these trends and adapt their strategies to remain competitive in the dynamic retail environment.
