Introduction to IMRB International
Overview of IMRB International
IMRB International is a global corporation with a strong presence in the market research industry. Headquartered in Mumbai, India, IMRB operates through associates, joint ventures, and offices in nearly fifteen countries and thirty-two cities, including the United Kingdom, UAE, South Korea, Sri Lanka, Saudi Arabia, the Netherlands, Malaysia, Japan, Hong Kong, Egypt, Australia, and Bangladesh. With over twelve hundred employees, IMRB International offers comprehensive market research services, delivering interpretation skills, execution, and strategic thinking.
Key Facts and Figures
IMRB International is a significant player in the market research industry, generating nearly 2 billion dollars in revenues. As the second-largest corporation in the market research sector, IMRB International has established itself as a leader in providing high-quality services to clients worldwide. The company has adopted premium pricing to offer top-notch solutions and services, positioning itself as a trusted and reliable partner.
Here are some key facts and figures about IMRB International:
- Headquarters: Mumbai, India
- Number of employees: Approximately 1200
- Presence: Nearly fifteen countries and thirty-two cities
- Revenues: Nearly 2 billion dollars
- Industry ranking: Second-largest corporation in the market research sector (Marketing91)
IMRB International’s extensive range of market research services covers various sectors and industries. The company specializes in consumer market research, industrial marketing research, business-to-business marketing research, social marketing research, and rural marketing research. These specialized units, managed by Abacus Field for field operations, provide comprehensive insights and data to support informed decision-making. For more detailed information on the specific services provided by IMRB International, please refer to our article on IMRB International market analysis.
With a rich history and a solid reputation in the field, IMRB International has played a pivotal role in the development and growth of market research in India. The company has been at the forefront of introducing innovative methodologies and contributing to the standardization of market research practices in the country. IMRB International’s pioneering contributions have established it as a trusted and respected name in the industry (IMRB International – Wikipedia).
IMRB International’s commitment to excellence and its merger with Kantar, a leading data, insights, and consulting company, have positioned it for a promising future. The merger with Kantar has led to the creation of a global Kantar Analytics Practice, aligning IMRB International with other divisions under one global practice. This restructuring exercise ensures a unified approach and enhances the company’s ability to provide valuable market research solutions (IMRB International – Wikipedia).
In the following sections, we will delve deeper into the SWOT analysis of IMRB International, exploring its strengths, weaknesses, opportunities, and threats.
SWOT Analysis of IMRB International
Conducting a SWOT analysis allows us to assess the strengths, weaknesses, opportunities, and threats of IMRB International in the market research industry. This analysis provides valuable insights into the internal and external factors that impact the company’s performance and future prospects.
Strengths of IMRB International
IMRB International boasts several strengths that contribute to its success and prominence in the market research industry. These strengths include:
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Reputation and Market Share: IMRB International is the second-largest corporation for market research, accounting for nearly 2 billion dollars in revenues (Marketing91). The company’s established reputation and substantial market share position it as a trusted and reliable provider of market research services.
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Premium Pricing Strategy: IMRB International follows a premium pricing model, offering clients value-added services and solutions to achieve their goals, even at slightly higher prices than competitors (Marketing91). This strategy enables the company to maintain profitability while providing comprehensive and high-quality research services.
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Diverse Range of Services: IMRB International offers an extensive range of market research services, catering to various sectors and industries. The company specializes in consumer market research, industrial marketing research, business-to-business marketing research, social marketing research, and rural marketing research (Marketing91). This diverse portfolio allows IMRB International to address the specific needs of different clients and target markets.
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Robust Distribution Channel: IMRB International effectively manages its field operations through Abacus Field, which ensures efficient distribution and implementation of market research activities. This robust distribution channel enhances the company’s reach and enables seamless execution of research projects.
Weaknesses of IMRB International
While IMRB International has numerous strengths, it is important to recognize and address its weaknesses to maintain a competitive edge. Some of the weaknesses include:
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Reliance on Premium Pricing: Although IMRB International’s premium pricing strategy allows for value-added services, it may limit the company’s ability to attract cost-sensitive clients. The affordability factor may pose a challenge in acquiring clients who prioritize lower pricing over premium services.
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Limited Geographic Presence: IMRB International primarily operates in India, which may limit its reach and exposure to international markets. Expanding the geographic footprint could open up new opportunities for growth and diversification.
Opportunities for IMRB International
Identifying and capitalizing on opportunities is crucial for the growth and success of IMRB International. Some potential opportunities include:
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Innovative Revenue Management Strategies: IMRB International can leverage innovative revenue management strategies to maximize profits in the evolving landscape of the market research industry. This includes adapting to emerging technologies, incorporating data analytics, and staying updated with the latest market trends.
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Expanding Service Offerings: IMRB International can explore opportunities to expand its service offerings beyond its current areas of specialization. This could involve venturing into new sectors, such as healthcare, technology, or sustainability, to cater to evolving client needs and market demands.
Threats to IMRB International
It is essential for IMRB International to be aware of potential threats that could impact its operations and market position. Some of the threats include:
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Competition from Online Platforms: With the rise of online platforms such as Airbnb, IMRB International may face competition from alternative research providers. Monitoring and adapting to the changing dynamics of the market research industry is vital to stay ahead of emerging competitors.
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Economic Uncertainty: Economic fluctuations and uncertainties can impact client budgets and their willingness to invest in market research services. IMRB International should closely monitor economic trends and be prepared to adjust its strategies accordingly.
By understanding and leveraging its strengths, addressing weaknesses, exploring opportunities, and mitigating threats, IMRB International can chart a path to sustained success in the dynamic market research industry.
Market Research Services Provided by IMRB International
IMRB International, now known as Kantar IMRB, offers a comprehensive range of market research services. With a focus on consumer markets, industrial marketing, business-to-business marketing, social marketing, and rural marketing, IMRB International provides valuable insights to various sectors and industries. Let’s explore these services in detail:
Consumer Market Research
IMRB International excels in consumer market research, providing valuable insights into consumer behavior, preferences, and purchasing patterns. By conducting surveys, interviews, and data analysis, IMRB International helps businesses understand their target market, identify trends, and develop effective marketing strategies.
Industrial Marketing Research
For businesses operating in industrial sectors, IMRB International offers specialized industrial marketing research services. This includes analyzing market trends, competitor analysis, and customer satisfaction surveys. By understanding the industrial landscape and target audience, businesses can make informed decisions to drive growth and enhance their competitive advantage.
Business-to-Business Marketing Research
IMRB International also provides business-to-business marketing research services, helping businesses understand the dynamics of B2B relationships, market trends, and customer needs. Through in-depth interviews, surveys, and data analysis, IMRB International assists businesses in identifying opportunities and developing effective B2B marketing strategies.
Social Marketing Research
IMRB International recognizes the importance of social marketing research in understanding the impact of social issues, social behaviors, and attitudes. By conducting surveys and analyzing data, IMRB International helps organizations develop effective social marketing campaigns, create awareness, and drive positive behavioral changes.
Rural Marketing Research
Understanding the unique challenges and dynamics of rural markets is crucial for businesses operating in rural areas. IMRB International offers specialized rural marketing research services, providing insights into rural consumer behavior, preferences, and market trends. By leveraging these insights, businesses can tailor their marketing strategies to effectively target rural consumers.
By offering these diverse market research services, IMRB International remains at the forefront of the industry, assisting businesses in making informed decisions, fostering growth, and enhancing their market presence. To learn more about the strengths and weaknesses of IMRB International, you can refer to our articles on the strengths of IMRB International and the weaknesses of IMRB International.
IMRB International’s Role in the Market Research Industry
IMRB International, now known as Kantar IMRB, has played a pioneering role in the development of market research in India and has made significant contributions to the field globally. The company has been instrumental in shaping the market research landscape in India and establishing industry standards.
Pioneering Contributions to Market Research
IMRB International has been at the forefront of innovation and has introduced several groundbreaking initiatives in market research. The company established the first household panel, television audience measurement system, and radio panel in India, revolutionizing the way market research data is collected and analyzed. These initiatives have not only provided valuable insights into consumer behavior but have also contributed to the standardization of market research practices in the country.
Recognition and Achievements
With its dedication to excellence, IMRB International has garnered recognition and achieved numerous milestones in the market research industry. The company has received accolades for its innovative research methodologies, data accuracy, and client-centric approach.
As one of the leading market research firms in India, IMRB International has earned the trust of clients across various sectors and industries. The company’s expertise extends to consumer markets, industrial marketing, business-to-business marketing, social marketing, and rural marketing (Wikipedia). IMRB International’s ability to provide comprehensive market analysis and insights has made it a trusted partner for businesses seeking to make informed decisions.
In 2019, IMRB International merged its operations with its sister divisions Millward Brown and TNS to form a global Kantar Analytics Practice as part of a broader restructuring exercise (Source). This merger has further enhanced IMRB International’s capabilities, allowing it to leverage synergies and provide clients with a wider range of research services.
With nearly twelve hundred employees and a strong presence in major Indian cities, IMRB International has built a reputation for its interpretation skills, execution capabilities, and strategic thinking. The company operates through its offices in Bangalore, Chennai, Kolkata, Delhi, and Mumbai, supported by fifteen regional centers for gathering survey information. This extensive network enables IMRB International to efficiently conduct research across different regions and cater to a diverse range of client needs.
IMRB International’s pioneering contributions and recognition in the market research industry position it as a leading player in the field. With its expertise, extensive service offerings, and commitment to excellence, IMRB International continues to contribute to the growth and development of the market research industry in India and beyond.
Merger with Kantar and Future Prospects
IMRB International underwent a significant transformation with its merger with Kantar, a global leader in market research and analytics. This merger, which took place in 2019, combined the operations of IMRB with its sister divisions Millward Brown and TNS to create a global Kantar Analytics Practice. This restructuring exercise aimed to align the different entities under one global practice and strengthen their market research capabilities.
Merger with Kantar
By merging with Kantar, IMRB International gained access to a vast global network and enhanced resources. Kantar, headquartered in London, is a renowned market research and data analytics company operating in more than 100 countries. The merger allowed IMRB International to leverage Kantar’s expertise, methodologies, and global client base, enabling them to offer more comprehensive and innovative market research solutions.
Impact on IMRB International
The merger with Kantar has had a profound impact on the operations and future prospects of IMRB International. The combined entity, now known as Kantar IMRB, operates in over 15 countries and provides market research and insights across South Asia, the Middle East, and North Africa (IMRB International – Wikipedia). With over 1200 employees, Kantar IMRB is one of the largest market research providers in India, estimated to be worth a minimum of $187 million (IMRB International – Wikipedia). The merger has positioned the company as a key player in the global market research industry, enabling them to deliver more robust and comprehensive solutions to clients worldwide.
Future Outlook for IMRB International
The merger with Kantar has opened up new avenues and opportunities for IMRB International. With its expanded global reach and resources, the company is well-positioned to continue providing cutting-edge market research services across various sectors. The integration of IMRB International’s expertise with Kantar’s global capabilities has enhanced their ability to deliver actionable insights and strategic recommendations to clients.
Looking ahead, the future prospects for IMRB International are promising. The company’s strong market presence, specialized divisions in consumer markets, industrial marketing, business-to-business marketing, social marketing, and rural marketing, coupled with its association with Kantar, positions them for continued growth and success in the market research industry. As they continue to innovate and adapt to the evolving needs of clients, IMRB International is well-equipped to seize emerging opportunities and remain at the forefront of the market research landscape.
For more information on IMRB International’s market analysis capabilities, please visit our article on imrb international market analysis.
