Outdoor Apparel Market Overview
In the ever-growing outdoor apparel industry, understanding the market size, growth, and key players is essential for retailers of outdoor apparel. This section provides an overview of the global market size and growth, as well as the key players and their market share.
Global Market Size and Growth
The global outdoor apparel market has experienced significant growth in recent years. In 2022, the market size was valued at USD 44,198.7 million, and it is projected to reach USD 66,280.9 million by 2031, with a compound annual growth rate (CAGR) of 6.99% during the forecast period. This upward trend can be attributed to various factors, including the rising popularity of outdoor activities, increasing awareness of health and wellness, and the growing demand for sustainable and functional outdoor clothing.
Key Players and Market Share
Several key players dominate the outdoor apparel market. One prominent player is VF Corporation, holding a market share of 9.56% in 2020 (LinkedIn). VF Corporation is a global leader in outdoor apparel, with well-known brands like The North Face, Timberland, and Vans under its portfolio. These brands have gained popularity among outdoor enthusiasts and have contributed significantly to the company’s market share.
Other notable players in the outdoor apparel industry include Patagonia, Columbia Sportswear Company, Arc’teryx, and REI Co-op. These companies have established themselves as trusted brands in the market, offering a wide range of high-quality outdoor apparel and gear.
It’s important for retailers to keep a pulse on the market share of key players, as it provides insights into the competitive landscape and helps identify potential partnerships or areas for differentiation.
Understanding the global market size and the key players in the outdoor apparel industry sets the foundation for retailers to make informed business decisions. By staying updated on market trends and consumer preferences, retailers can position themselves strategically and cater to the growing demand for outdoor clothing. For more market analysis and insights, refer to our article on outdoor apparel market analysis.
Market Trends and Insights
In the dynamic outdoor apparel industry, keeping up with the latest trends and insights is crucial for retailers. By understanding the market dynamics, they can make informed decisions to meet the needs of their customers. In this section, we will explore two key aspects: the dominance of the online segment and the factors driving market growth.
Online Segment Dominance
The online segment has emerged as a dominant force in the outdoor apparel market. From 2017 to 2022, the online segment occupied the biggest share of the market, as per industry experts. The convenience of online shopping, coupled with the wide range of products available, has attracted consumers to explore outdoor apparel through digital channels.
However, it’s important to note that the offline distribution channel still holds significance in the industry. In 2022, the offline segment accounted for approximately 69% of the outdoor apparel market share (Global Market Insights). Many consumers prefer the in-store shopping experience, where they can physically interact with and try on outdoor apparel. This highlights the importance of a multi-channel approach, where retailers cater to both online and offline customers, providing a seamless and convenient shopping experience.
Factors Driving Market Growth
Several factors contribute to the growth of the outdoor apparel market. Firstly, the increasing interest and participation in outdoor activities play a significant role. People are embracing outdoor lifestyles, engaging in activities like hiking, camping, and running, which require appropriate apparel. This growing interest in outdoor activities fuels the demand for outdoor apparel.
Additionally, consumers are becoming more conscious of the functional and performance aspects of outdoor clothing. They seek brands that offer not only protection and durability but also fashionable designs. Brands that integrate innovative features like waterproofing, lightweight materials, warmth in extreme temperatures, and high durability are finding favor with consumers. The integration of the latest technologies into outdoor apparel designs has allowed companies to meet these demands and provide a balance between functionality and style.
Furthermore, the outdoor apparel market is expected to grow significantly in the coming years. The market size was valued at USD 35 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of over 6.6% between 2024 and 2032. This growth can be attributed to various factors, including changing consumer preferences, rising disposable incomes, and the expanding outdoor recreation sector.
By staying abreast of these market trends and understanding the driving factors, retailers can adapt their strategies to capitalize on the opportunities presented by the growing outdoor apparel industry. Whether through online platforms or in-store experiences, providing customers with the right products and a seamless shopping experience will be key to success in this dynamic market.
Market Segmentation Analysis
To gain deeper insights into the outdoor apparel industry, it is important to analyze the market segmentation. This analysis helps us understand the distribution of market share among different segments, providing valuable information for retailers of outdoor apparel.
Bottom Wear Market Share
In the outdoor apparel market, the sector for bottom wear holds the highest market share in 2021 and is projected to experience the largest compound annual growth rate (CAGR) during the forecast period. Bottom wear includes products such as shorts, trousers, and tights & leggings, which are essential for outdoor activities. This segment’s prominence is indicative of the demand for comfortable and functional clothing that enables freedom of movement during outdoor adventures.
Gender-Based Revenue Generation
The outdoor apparel market is segmented by gender, catering to men, women, and kids. In 2021, the men’s segment generated the highest revenue in the market. The increased interest among men in outdoor activities like hiking, camping, fishing, and outdoor sports is driving the demand for specialized outdoor apparel tailored to these pursuits. Men’s involvement in outdoor fitness activities and their focus on health and wellness also contribute to the growth of this segment. Industry participants are introducing lightweight and cozy clothing for men, incorporating wicking qualities and stretchy fabric components to enhance performance and comfort (source).
The women’s outdoor apparel market is expected to expand rapidly in the coming years. Women’s preference for unusual and exotic vacations, as well as the rising popularity of outdoor sports and activities, contribute to the growth of this segment. With the increasing demand, companies are focusing on providing women with outdoor clothing that combines style, functionality, and performance (source).
Understanding the market segmentation in terms of bottom wear and gender-based revenue generation helps retailers identify the key areas of focus when curating their outdoor apparel offerings. By recognizing the preferences and needs of different market segments, retailers can tailor their product assortments and marketing strategies to effectively cater to the diverse customer base in the outdoor apparel industry.
Regional Market Analysis
When examining the outdoor apparel industry from a regional perspective, two key regions stand out: North America and the Asia Pacific. Let’s delve into the market share of North America and the growth rate of the Asia Pacific.
North America Market Share
North America holds a significant share of the outdoor apparel market, making it a crucial region for retailers and manufacturers. In 2023, North America dominated the market, accounting for approximately 40% of the market share (Global Market Insights). This strong market position can be attributed to various factors.
Firstly, North America boasts a strong culture of outdoor activities, including hiking, camping, skiing, and water sports. The enthusiasm for these outdoor pursuits drives demand for suitable outdoor apparel. Additionally, the diverse climate in North America, ranging from cold winters to warm summers, contributes to the need for a wide range of outdoor clothing suitable for different seasons and weather conditions (Global Market Insights).
Moreover, North America benefits from a stable economic environment and rising income levels, enabling consumers to invest in higher-end outdoor apparel. The availability of new and performance-enhancing sports gear further encourages consumers to purchase upscale goods in this region.
Asia Pacific Growth Rate
The Asia Pacific region is experiencing significant growth in the outdoor apparel market. With a rising population and increasing disposable incomes, consumers in the Asia Pacific are increasingly engaging in outdoor activities, creating a demand for suitable outdoor clothing. The region’s growth rate reflects this trend.
While the exact growth rate may vary, the Asia Pacific region has been witnessing a substantial increase in the outdoor apparel market. This growth can be attributed to several factors, including the growing popularity of outdoor activities, urbanization, and changing lifestyles. As more individuals in the Asia Pacific region embrace outdoor pursuits like hiking, trekking, and sports, the demand for high-quality outdoor apparel continues to rise.
The outdoor apparel industry in the Asia Pacific region presents opportunities for both local and international brands. With a diverse range of climates and landscapes, the demand for outdoor clothing that can withstand various weather conditions is significant. This creates a fertile market for retailers and manufacturers to cater to the specific needs of consumers in the region.
By understanding the market share of North America and the growth rate of the Asia Pacific, retailers and manufacturers can gain valuable insights into these regions’ potential and adapt their strategies accordingly. As the outdoor apparel industry continues to evolve, keeping a close eye on regional trends and consumer preferences will be crucial for sustained success in the market.
Industry Forecast and Projections
The outdoor apparel industry is poised for significant growth in the coming years, driven by various factors such as increasing interest in outdoor activities and a growing demand for specialized clothing that provides comfort, protection, and performance. Let’s take a closer look at the future growth expectations and market size predictions for the outdoor clothing industry.
Future Growth Expectations
The outdoor apparel market has witnessed substantial growth over the years, and this trend is expected to continue in the foreseeable future. According to Global Market Insights, the market size was valued at USD 35 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of over 6.6% between 2024 and 2032. This robust growth is primarily attributed to the increasing interest in outdoor activities such as hiking, camping, running, and other recreational pursuits.
In the United States, the outdoor apparel category is expected to grow by 9.4% through 2023, reaching a value of $217.4 billion. This growth stands in contrast to the overall trend in the apparel industry, which experienced a 4% decline in sales. These figures highlight the strong potential and resilience of the outdoor clothing market.
Market Size Predictions
The market size of the outdoor clothing industry is subject to continuous evaluation and projection. Factors such as economic environments, global events, and consumer behavior play a significant role in determining future market sizes. According to a report on LinkedIn, the outdoor clothing market is projected to reach a value of US$ million in 2031, indicating substantial growth compared to its value in 2022. The report forecasts a compound annual growth rate (CAGR) of % during the period of 2023 to 2031. However, it is important to consider external factors such as the economic impact of events like the COVID-19 pandemic and the Russia-Ukraine War, which may influence these projections.
Another study on LinkedIn predicts the outdoor apparel market to reach USD 66,280.9 million by 2031, with a CAGR of 6.99% during the forecast period. These projections indicate a positive trajectory for the industry, highlighting the potential for growth and opportunities for businesses operating in the outdoor apparel sector.
As the outdoor apparel industry continues to evolve, keeping a close eye on market trends, consumer preferences, and technological advancements will be crucial for businesses to stay competitive and capitalize on the growth opportunities presented by this thriving market.
For more insights into the outdoor apparel industry, you can refer to our articles on outdoor apparel industry trends, outdoor apparel market size, and outdoor apparel market analysis.
Sustainability and Innovation
As the outdoor apparel industry continues to evolve, sustainability and innovation have become key focus areas for brands and consumers alike. This section explores the sustainable practices adopted in the industry and highlights the technological advancements driving innovation in outdoor apparel.
Sustainable Practices in the Industry
The outdoor gear industry has witnessed a significant shift towards sustainability in recent years, driven by growing consumer awareness of environmental issues and the desire for products that align with their values of minimizing harm to the planet. Leading outdoor gear brands, such as Patagonia, have taken proactive steps to integrate sustainable practices into their operations.
One of the primary areas of focus is the use of sustainable materials. Brands are prioritizing the incorporation of recycled materials, such as polyester made from plastic bottles, organic cotton, hemp, and recycled nylon, to reduce the demand for virgin resources and divert waste from landfills (SparkPlug). This shift towards sustainable materials not only reduces environmental impact but also promotes a circular economy within the industry.
In addition to material choices, responsible manufacturing practices are gaining prominence. Brands are increasingly focusing on fair labor conditions, safe working environments, and certifications like Fair Trade Certified™ to ensure compliance with social and environmental standards. Many brands are also investing in renewable energy sources and implementing energy-efficient practices to reduce carbon emissions and minimize environmental impact (SparkPlug).
Promoting product durability is another important aspect of sustainability in outdoor gear. Brands like Patagonia emphasize quality craftsmanship, robust materials, and innovative design to create products that last longer. By encouraging the production of high-quality gear that can withstand the demands of outdoor activities, the industry aims to reduce waste, foster sustainable consumer mindsets, and promote responsible consumption.
To address waste issues, leading outdoor gear brands have implemented repair and recycling programs. These initiatives include offering repair services, buy-back programs, and promoting a circular economy. By extending the lifespan of products and reducing waste, these programs contribute to a more sustainable approach to outdoor gear consumption.
Technological Advancements in Outdoor Apparel
In addition to sustainability, technological advancements play a crucial role in driving innovation within the outdoor apparel industry. Brands are continuously exploring new technologies to enhance performance, comfort, and functionality.
One notable advancement is the development of moisture-wicking fabrics. These fabrics are designed to draw moisture away from the skin, keeping the wearer dry and comfortable during physical activities. Moisture-wicking properties help regulate body temperature and reduce the risk of discomfort caused by perspiration.
Another area of innovation is the use of advanced insulation materials. Brands are incorporating synthetic fibers, such as PrimaLoft® and Thinsulate™, as well as natural materials like responsibly sourced down, to provide optimal warmth without adding excessive bulk. These insulation technologies offer enhanced thermal efficiency while maintaining breathability.
Furthermore, advancements in fabric technology have enabled the creation of lightweight and breathable outer shells that provide protection against the elements. These fabrics often feature waterproof and windproof properties, allowing outdoor enthusiasts to stay dry and comfortable in various weather conditions.
Additionally, advancements in design and construction techniques have led to the development of ergonomic and versatile outdoor apparel. Brands are incorporating features such as articulated knees, gusseted crotches, and strategic seam placements to enhance mobility and comfort during outdoor activities. These innovations allow individuals to move freely without restrictions, making outdoor adventures more enjoyable.
By combining sustainability and innovation, the outdoor apparel industry is continuously striving to meet the evolving needs of consumers while minimizing its environmental impact. Through sustainable practices and technological advancements, brands aim to provide high-quality outdoor gear that not only performs exceptionally but also contributes to a more sustainable future.
