Subaru: An Overview
Introduction to Subaru
Subaru, a renowned automobile manufacturer, has been making its mark in the automotive industry with its reliable vehicles and unique offerings. Founded in 1953, Subaru has built a reputation for producing rugged, all-wheel-drive vehicles that are popular among outdoor enthusiasts and adventure seekers. With a focus on safety and performance, Subaru has carved out a niche for itself in the competitive automotive market.
Subaru’s Position in the Automotive Industry
Subaru’s market share has seen significant growth in recent years, both globally and within specific regions. According to Statista, Subaru’s global market share increased from 2.3% in 2010 to 4.0% in 2020. This expansion can be attributed to several factors, including the company’s strong marketing strategies, targeted approach to the target market, and a focus on customer satisfaction.
In the United States, Subaru’s market share has also experienced notable growth. From 1.6% in 2010, Subaru’s market share in the US increased to 3.8% in 2020, indicating a positive trend in consumer preference for Subaru vehicles. This growth can be attributed to the brand’s reputation for reliability, safety, and versatility, which resonates with a wide range of consumers.
Subaru’s success extends beyond the US and global markets. In Japan, Subaru has achieved a significant market share of 20% in 2019, making it the third-largest automaker in the country. In Australia, Subaru’s market share increased from 2.2% in 2008 to 4.3% in 2019, propelling the brand to become the ninth-best-selling car brand in the country. Additionally, Subaru’s market share in Europe grew from 0.6% in 2008 to 1.3% in 2019, with notable growth in countries like Germany, France, and Switzerland (Source).
By focusing on their strengths, addressing weaknesses, seizing opportunities, and mitigating threats, Subaru has positioned itself as an influential player in the automotive industry. Subaru’s commitment to quality, innovation, and customer satisfaction has contributed to its growing market share across various regions, making it an important contender in the global automotive market. For a detailed analysis of Subaru’s strengths, weaknesses, opportunities, and threats, refer to our article on Subaru SWOT analysis.
Subaru’s Market Share Analysis
To understand the position of Subaru in the automotive industry, it is important to analyze its market share both globally and in specific regions. Here, we will explore the global market share of Subaru, as well as its market share in the United States and other countries.
Global Market Share of Subaru
Subaru has been steadily increasing its global market share over the years. According to Statista, Subaru’s global market share rose from 2.3% in 2010 to 4.0% in 2020. In terms of sales volume, Subaru sold approximately 1.03 million vehicles worldwide in 2020.
Subaru’s Market Share in the United States
The United States is Subaru’s largest market, accounting for a significant portion of its global sales. In 2020, approximately 61% of Subaru’s global sales came from the US, as reported by Statista. Subaru’s market share in the US has been steadily growing, increasing from 1.6% in 2010 to 3.8% in 2020.
Subaru’s Market Share in Other Countries
Subaru has also been making notable strides in various countries around the world. Here are a few examples:
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Japan: Subaru holds a significant market share in its home country, achieving a market share of 20% in 2019, making it the third-largest automaker in Japan (Source).
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Australia: Subaru has experienced growth in the Australian market, with its market share increasing from 2.2% in 2008 to 4.3% in 2019. This growth has positioned Subaru as the ninth-best-selling car brand in the country (Source).
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Europe: Subaru’s market share in Europe has also shown positive growth, rising from 0.6% in 2008 to 1.3% in 2019. The brand has seen particular success in countries like Germany, France, and Switzerland.
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China: Subaru’s market share in China has been on the rise, increasing from 0.3% in 2008 to 1.2% in 2019. The brand has established a significant presence in cities like Beijing and Shanghai (Source).
Subaru’s consistent growth in various markets highlights its expanding presence and popularity among consumers around the world.
By analyzing Subaru’s market share globally and in specific regions, we can observe its progress in the automotive industry. Subaru’s strong market share in the United States, coupled with its growth in other countries, indicates the brand’s increasing recognition and acceptance among consumers. As Subaru continues to develop and implement its vision for electric vehicles, along with its production plans, it aims to further enhance its competitiveness and expand its market share in the future.
Factors Influencing Subaru’s Market Share
Subaru’s market share has experienced notable growth in various regions, contributing to its position as a competitive player in the automotive industry. Several factors influence Subaru’s market share, including its strengths, weaknesses, opportunities, and threats.
Strengths of Subaru
Subaru possesses several strengths that contribute to its market share growth. These strengths include:
- Reliability and Durability: Subaru vehicles are known for their reliability and durability, attracting customers who value long-lasting performance and dependability.
- All-Wheel Drive (AWD) Technology: Subaru’s strong focus on AWD technology sets it apart from competitors. This feature appeals to customers seeking enhanced traction and stability, especially in challenging weather conditions.
- Safety Features: Subaru prioritizes safety, consistently earning high ratings in safety tests. This commitment to safety resonates with customers who prioritize the well-being of themselves and their families.
- Brand Loyalty: Subaru has a loyal customer base. Its reputation for producing reliable vehicles that maintain their value over time has fostered brand loyalty and repeat business.
- Market Expansion: Subaru’s market share has seen significant growth in various countries, including the United States, Japan, Australia, Europe, and China. This expansion indicates the brand’s ability to adapt to different markets and attract a diverse customer base.
Weaknesses of Subaru
Despite its successes, Subaru also faces certain weaknesses that can impact its market share. These weaknesses include:
- Limited Vehicle Selection: Subaru’s vehicle lineup is relatively smaller compared to some competitors. This limited selection may restrict its appeal to customers seeking specific vehicle types or features.
- Dependence on Specific Markets: Subaru’s market share growth is concentrated in specific regions, such as the United States and Japan. Dependence on specific markets may expose Subaru to economic fluctuations or changes in consumer preferences.
Opportunities for Subaru
Subaru has identified several opportunities that can further enhance its market share:
- Electric Vehicle (EV) Market: As the automotive industry transitions toward electric vehicles, Subaru has an opportunity to develop and introduce electric models to meet the growing demand in this market segment. Subaru’s vision for electric vehicles aligns with the industry’s evolving landscape.
- Expanding SUV Segment: The popularity of SUVs presents an opportunity for Subaru to expand its lineup and cater to the increasing demand for these vehicles. This expansion can attract new customers and further diversify Subaru’s market share.
Threats to Subaru
Subaru faces certain threats that may impact its market share:
- Competition: The automotive industry is highly competitive, with numerous brands vying for market share. Subaru must continue to differentiate itself and meet evolving customer expectations to stay ahead of the competition.
- Changing Consumer Preferences: As consumer preferences and trends change, Subaru must stay attuned to these shifts. Failure to adapt to emerging trends may result in the loss of market share to competitors.
- Economic Factors: Economic conditions, such as recessions or fluctuations in disposable income, can impact consumer purchasing power. Subaru must navigate these economic factors to maintain and grow its market share.
By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats, Subaru can continue to drive ahead and maintain its growing market share. Through strategic planning and execution of its future plans and strategies, Subaru aims to enhance its competitiveness and solidify its position in the automotive industry.
Subaru’s Future Plans and Strategies
Subaru, as a forward-thinking automotive company, has outlined its future plans and strategies to stay competitive in the ever-evolving market. This section will explore Subaru’s vision for electric vehicles, its production plans, and its initiatives to enhance its competitiveness.
Subaru’s Vision for Electric Vehicles
Subaru has set a clear vision for the future of electric vehicles (EVs). The company aims to have battery electric vehicles (BEVs) account for 50% of its total global sales by 2030. This translates to a target of selling 600,000 BEVs out of its total global sales of 1.2 million-plus vehicles.
To achieve this vision, Subaru plans to start U.S. production of BEVs and next-generation hybrid electric vehicle (HEV) models using TOYOTA Hybrid System (THS) technology. By adding BEV production in the U.S., Subaru’s total global production capacity will reach 1.2 million units per year (Subaru). This strategic move demonstrates Subaru’s commitment to expanding its presence in the EV market.
Subaru’s Production Plans
In line with its vision for EVs, Subaru aims to achieve world-leading manufacturing (monozukuri) capabilities. The company plans to streamline its development process, reducing lead time, configuration and number of parts, and production process and lead time by half. By doing so, Subaru aims to become a world-leading company in both “Monozukuri” (manufacturing) and “Value Creation”.
With these plans, Subaru is positioning itself as a leading player in sustainable mobility. The company intends to launch four more BEV models by the end of 2028, expanding its BEV lineup to a total of eight models. This ambitious goal aims to sell 400,000 BEVs in the U.S. market by 2028, accounting for more than half of Subaru’s total U.S. sales.
Enhancing Subaru’s Competitiveness
Subaru understands the importance of enhancing its strengths and preserving its unique identity, even in the era of BEVs. The company plans to leverage its expertise in all-wheel drive (AWD) capability, which has been a defining characteristic of Subaru vehicles. By enhancing AWD through precise control enabled by BEV technology, Subaru aims to further differentiate itself in the market.
In addition to AWD, Subaru is committed to providing seamless and stress-free user experiences through the integration of the latest technologies. By incorporating advanced features and innovative solutions, Subaru aims to deliver value and retain customer satisfaction in the BEV era. The company also emphasizes initiatives to maintain the value of its vehicles and ensure that customers experience a new-car feel throughout their ownership journey.
Subaru’s future plans and strategies demonstrate its determination to adapt to the evolving automotive landscape. By embracing electric vehicles, optimizing its production processes, and focusing on enhancing its core strengths, Subaru aims to remain competitive and meet the changing needs of its customers.
Subaru’s Future Plans and Strategies
In order to maintain and expand its market share, Subaru has developed a range of plans and strategies to adapt to the evolving automotive landscape. This section will explore Subaru’s vision for electric vehicles, their production plans, and how they aim to enhance their competitiveness.
Subaru’s Vision for Electric Vehicles
Subaru has set ambitious goals for the integration of electric vehicles (EVs) into their product lineup. By 2030, Subaru plans to have battery electric vehicles (BEVs) account for 50% of its total global sales, with a target of selling 600,000 BEVs out of its total global sales of 1.2 million-plus vehicles. This demonstrates Subaru’s commitment to embracing the shift towards electric mobility.
To achieve this vision, Subaru plans to start U.S. production of BEVs and next-generation hybrid electric vehicle (HEV) models using TOYOTA Hybrid System (THS) technology. This move will expand Subaru’s global production capacity to approximately 1.2 million units per year (Subaru). By manufacturing BEVs locally, Subaru aims to meet the increasing demand for electric vehicles and position themselves as a major player in the EV market.
Subaru’s Production Plans
In addition to their plans for EV production, Subaru aims to achieve world-leading manufacturing capabilities through their “Monozukuri” philosophy. They plan to streamline their development process, reduce lead time, optimize parts configuration, and enhance their production processes and lead time. By doing so, Subaru aims to become a world-leading company in “Monozukuri” (manufacturing) and “Value Creation”.
By improving their manufacturing efficiency, Subaru aims to meet the growing demand for their vehicles while maintaining the high quality and reliability for which they are known. This focus on efficient production processes will allow them to better adapt to market trends and consumer preferences.
Enhancing Subaru’s Competitiveness
To enhance their competitiveness in the electric vehicle era, Subaru plans to leverage their strengths and unique characteristics. They aim to further enhance their all-wheel drive (AWD) capability through precise control enabled by BEV technology. This will allow them to continue offering the excellent traction and performance that Subaru vehicles are renowned for.
Moreover, Subaru aims to provide seamless and stress-free user experiences through the latest technologies. By incorporating advanced features and connectivity options, they seek to offer customers a superior driving experience. Additionally, Subaru is committed to initiatives that retain value and deliver a new-car feel to customers, ensuring customer satisfaction throughout their ownership experience (Subaru).
By embracing electric vehicles and focusing on their strengths, Subaru aims to stay at the forefront of the automotive industry. Their production plans and commitment to enhancing competitiveness position them to meet the demands of the evolving market while maintaining their core values and delivering innovative vehicles to their customers.